Influence Of Scent On Virtual Reality Experiences: The Role Of Aroma-Content Congruence

Flavián, Carlos; Ibáñez‐Sánchez, Sergio; Orús, Carlos

doi:10.2139/ssrn.4128176

Cited by 3 publications

(14 citation statements)

References 107 publications

(194 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…For example, the “Feelreal” scent masks that can be attached to VR headsets can create hundreds of smells to enhance consumers' experiences in guided mediation and gaming applications. Researchers have thus started to unpick the psychological mechanisms of multisensory experiences with reality‐enhancing technologies, emphasizing the importance of congruent sensory stimuli (e.g., scents that fit with the VR environment; Flavián et al, 2021b) and feedback (e.g., accurate sounds when an AR object is moved; Heller et al, 2019b). Based on these findings, there is significant scope for further research, for instance, on how to optimally choose (or combine) different sensory modalities in reality‐enhancing technologies.…”

Section: The Promise Of Innovative Offerings Through Reality‐enhancin...mentioning

confidence: 99%

Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies

Hilken

Keeling

Chylinski

et al. 2022

Psychology and Marketing

View full text Add to dashboard Cite

Reality-enhancing technologies such as augmented reality and virtual reality are rapidly becoming a part of everyday life. Seizing this moment, we set out a research agenda for studying the psychological mechanisms underpinning consumer experiences with these new technologies, structured around four application areas:(1) delivering innovative offerings, (2) supporting sustainability and consumer wellbeing interventions, (3) balancing value cocreation and privacy concerns, and (4) achieving new modes and means of impact. For each area, we identify research directions that can guide the development and use of reality-enhancing technologies for the realization of next-generation consumer experiences. We explicitly balance potential advantages and disadvantages, thus encouraging researchers and practitioners to prioritize developing the "purpose" of these technologies, by focusing on the psychological mechanisms that underlie their use, over the technological development of their "pixels." In this way, we guide the impactful development of reality-enhancing technologies for applications with significance for consumers and firms.

show abstract

Section: The Promise Of Innovative Offerings Through Reality‐enhancin...mentioning

confidence: 99%

Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies

Hilken

Keeling

Chylinski

et al. 2022

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

“…One way to promote a destination previsit is through virtual reality, which can stimulate the tourist’s sensory aspects (Flavián et al , 2021). After the visit, the individual is expected to have had a memorable experience (Zhang et al , 2014) and a consequent intention to revisit (Kankhuni and Ngwira, 2021; Chen and Huang, 2021).…”

Section: Discussionmentioning

confidence: 99%

“…In this manner, the restoration described by ART can be achieved through virtual tourism (Wong et al , 2022). Furthermore, virtual reality can promote tourist destinations, even using senses beyond sight and hearing, such as stimulating the sense of smell with the area’s scent (Flavián et al , 2021).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Factors that make a destination fascinating and motivate (re)visit

Pessoa

Oliveira

Souza

2022

SJME

View full text Add to dashboard Cite

Purpose This paper aims to identify how destination fascination is perceived by all participants involved in the tourism sector. Design/methodology/approach An exploratory and qualitative study was undertaken based on a literature review and three focus groups with travelers and tourism and marketing professionals. Findings The findings revealed that different perceptions precede a destination fascination among the three groups and that the construction of fascination is related to other variables. Through consulting the three groups, 12 variables were identified, and a framework was proposed addressing the background of destination fascination and how it relates to memorable experiences and the intention to (re)visit. Another important finding is the need for tourism professionals to collaborate with marketing professionals to meet tourists’ expectations. In addition, it was found that fascination can occur before visiting a place. Originality/value This paper advances the literature on four points: it presents evidence that fascination can occur even before visiting a destination; it verifies which variables are related to the multidimensional construct of destination fascination and how this relationship is observed by the three distinct groups; it identifies how the construction of destination fascination occurs; and it explains how tourism and marketing professionals can help fulfill travelers’ wishes.

show abstract

“…, 2021), multi-sensory (Farah et al. , 2019; Flavián et al ., 2021; Serino et al. , 2018), interactive (De Regt et al.…”

Section: An Experiential Perspective Of Ar/vrmentioning

confidence: 99%

“…, 2020). Also, multi-sensory experiences that go beyond the stimulation of sight and hearing and that are enriched with congruent olfactory stimulation are associated with better image (Flaviàn et al. , 2021, 2022).…”

Section: An Experiential Perspective Of Ar/vrmentioning

confidence: 99%

Experiential AR/VR: a consumer and service framework and research agenda

Zarantonello

Schmitt

2022

JOSM

View full text Add to dashboard Cite

PurposeThe paper focuses on extended reality technologies and their potential contribution to the improvement of services. First, it identifies extended reality technologies (AR/VR) as the most promising interfaces to enable an experiential consumption of the services. It then summarises their properties and discusses similarities and differences. Last, it maps these technologies onto a consumer psychology framework of experience to derive possible areas of future research.Design/methodology/approachThe authors conduct a literature review and present a conceptual framework of AR/VR contributions on experience.FindingsThe study provides an up-to-date literature review including AR and VR applications for consumer and service experience, as well as recommendations for possible research directions.Originality/valueWhereas previous contributions adopted the same, experiential approach but focused on different technology (e.g. AI) or considered multiple interfaces and their impact on the consumer journey (mostly transactions), this paper aims at digging deeper into AR/VR, while retaining an experiential view on consumption that best serves the contextualisation of AR/VR.

show abstract

Influence Of Scent On Virtual Reality Experiences: The Role Of Aroma-Content Congruence

Cited by 3 publications

References 107 publications

Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies

Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies

Factors that make a destination fascinating and motivate (re)visit

Experiential AR/VR: a consumer and service framework and research agenda

Contact Info

Product

Resources

About