Influence of selected factors on the repeat purchase of the a package tour – case study from tourism of the Moravian-Silesian Region

Abstract

The aim of this paper is to identify influence of selected factors on the repeat purchase of a package tour based on the responses of the selected customers in the Moravian-Silesian Region. The main factors are divided into three main groups as staff, environment and offer and each of these groups consists of other selected factors. Analyses of frequency responses and frequency distribution of data were used. Statistical hypotheses were formed, reflecting the relationship between the difference in responses from the customers’ and selected quality factors, that may affect the repeated purchase of the package tour. Most customers of repeat purchase of the package tour are affected by professional behaviour, sufficient space, cleanliness, tidiness of company premises and corresponding ratio of price / quality. This study is important not only for the marketers’ but also for all employees in services. Knowledge of the consumer buying behaviour leads to huge long term benefits to the businesses in various regions not only in Europe.

The Impact of Different Factors on Repeat Visits to Selected International Tourism Enterprises: Case Study From Czechia

“…Research results consistent with previous findings, for example, of the author ( Manrai and Manrai, 2009 ; Novotný and Duspiva, 2014 ; Kajzar, 2021 ). The factors that influence consumer buying behavior are very important not only for marketing policy because on the basis of these factors, it is possible to better overall corporate policy can be better targeted, irrespective of whether the business is in the tourism sector or outside it.…”

“…Common factors were chosen for individual tourist facilities. The hypothesis assumption was based on a comparison of critical values and statistical tests ( Kajzar, 2021 ). H0 can be rejected at the materiality level α if the critical criterion is less than the test criterion.…”

“…According to Kajzar (2021 , p. 55–56), travel and tourism are an extremely complex activity for several reasons. First, it relates to goods and tangible products (souvenirs, gifts, food, etc.)…”

The importance of social behavior in the tourism - a case study from Karvina, Moravian-Silesian Region, Czechia

“…The chi-square test makes it possible to determine whether the observed phenomenon actually has a previously known data distribution. This method is based on the comparison of the actual distribution with the theoretically selected distribution, which was determined on the basis of consideration, previous experience or with the help of graphic visualization [30]. The chi-square Equation 3 is as follows:…”