Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites

Martínez-González, José Alberto; Álvarez‐Albelo, Carmen D.

doi:10.3390/su13031425

Cited by 28 publications

(16 citation statements)

References 118 publications

(198 reference statements)

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“…The results obtained broaden the spectrum of literature focusing on the issue of personalisation in the tourism market (e.g. Kabassi, 2010; Martínez-González and Álvarez-Albelo, 2021). They demonstrate that it is possible to adapt the name found in the logo to the consumer's expectations.…”

Section: Discussionmentioning

confidence: 51%

Determinants of paying attention to the logos of online travel agencies

Godlewski

Zalech

2022

Journal of Vacation Marketing

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A logo is an important part of brand image and a key visual element that has an impact on cognitive, emotional and behavioural reactions. This article examines how often tourists consciously pay attention to the logos of online travel agencies and brand name types in the context of their demographic characteristics and tourism behaviour. There were a total of 170 participants in the study. Empirical data was collected using two research techniques: a survey questionnaire and click tracking. Data analysis was carried out in two stages. In the first stage, it was assessed whether there is a relationship between the demographic characteristics and tourism behaviour of the respondents and their perception of the logos of online travel agencies. In the second stage, correspondence analysis (CA) was performed to obtain information on the relationship between the frequency with which the respondents pay attention to logos and their preferred type of logo. The study showed that the frequency with which the respondents pay attention to the logos of online travel agencies varies with their education, tourism expenditure, and the number of tourism trips they make in a year. The perception of logos as regards the type of brand name they include varies depending on the frequency of tourism trips and the preferred type of travel arrangements. This study provides important guidance on the design of logos and visual communication strategies, thus helping to facilitate the brand value creation process.

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Section: Discussionmentioning

confidence: 51%

Determinants of paying attention to the logos of online travel agencies

Godlewski

Zalech

2022

Journal of Vacation Marketing

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“…Thus, its creation and daily maintenance is of vital importance, due to the strong competition of the current context" (p. 136). For Martínez-González and Álvarez-Albelo (2021), loyalty or fidelity online "refers to the intention of consumers to repeat the online purchase of the same product, service or brand, or recommend it through the web, mobile phone or social networks" (p. 2). These authors establish their definitions of loyalty under the understanding that there is a commercial exchange or purchase between the consumer and the service provider.…”

Section: Loyalty (Of News Websites Users)mentioning

confidence: 99%

News website users in Mexico: factors influencing their loyalty

Dávila-Garza

Martínez²,

López-Pérez³

2023

Communication & Society

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Recent technological advances have significantly impacted news media in the way they provide news to the public, evolving into a digital environment. Therefore, digital media today focuses on generating readers’ loyalty to their news websites. In this sense, a multiple linear regression analysis was carried out on a sample of 344 surveys of adult residents in the cities of Mexico and Monterrey. The results show that factors such as familiarity, satisfaction and reputation are positively related to the loyalty of news website users. However, they also show that the importance of the impact of these factors is different when the analysis is carried out in a stratified manner, such as residence, gender or education, which allows us to conclude that digital media can guide their loyalty efforts depending on the profile of their readers and the market they seek to target. To illustrate focusing on stratification by place of residence, the most significant factors for the Mexico City group corresponded to familiarity and satisfaction, wile for the Monterrey group the most significant factors were reputation and familiarity in that order. Results with this type of differences between groups were also obtained when comparing by gender and schooling. It is recommended for future research on the subject, to include other cities within the country, with the purpose of contrasting these paper’s findings.

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“…, 2010). Personalisation on retail websites and first impressions tremendously influence purchase intentions and patronage (Martinez-Gonzalez and Alvarez-Albelo, 2021). They are willing to pay more for brands and experiences that highlight their individuality (Trejo, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Comparing online retail loyalty segments of Indian Gen Z buyers

Soni

Vohra²

2022

IJPPM

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PurposeGeneration Z (Gen Z) is particularly influenced by digital technologies as this cohort is found to have grown up with technology forming the pivot of most of their routine activities. Owing to the huge potential of this market, online retailers are keen to build and sustain their loyalty. Shopper’s loyalty varies across age, gender, income, service quality perceptions, etc. of customers. This study aims to show that it is necessary to identify distinct consumer segments of these shoppers which can enable online retailers to fine tune their marketing programs and increase program effectiveness.Design/methodology/approachUsing a sample of 700 students pursuing Masters in Business Administration (553 usable responses) from two state universities in North India, data have been collected with reference to accessories, clothes, books and electronic goods. SPSS and AMOS have been used to analyse data using cluster analysis and multinomial logit (MNL) regression analysis.FindingsThe results of cluster analysis reveal that these shoppers can be clustered into three segments, namely disloyal shoppers (DS), staunch loyals (SL) and vacillating shoppers (VS) on the basis of their online retail loyalty. The odds ratio reveals that less frequent online shoppers are less likely to be VS or DS than being SL shoppers. People who experience flow while surfing online shopping websites are 3.260 times more likely to be VS than being SL. Further, service quality decreases the odds of a shopper acting as a VS in comparison to SL shopper by 0.113.Research limitations/implicationsThese findings would help marketers identify strategies that can transform the VS or the disloyal ones into loyal and profitable segments. The present study is limited to Gen Z shoppers and so results may vary for customers belonging to other age groups.Originality/valueThe study contributes to existing literature by understanding the antecedents which contribute to online retail loyalty of distinct segments of young shoppers.

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Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites

Cited by 28 publications

References 118 publications

Determinants of paying attention to the logos of online travel agencies

Determinants of paying attention to the logos of online travel agencies

News website users in Mexico: factors influencing their loyalty

Comparing online retail loyalty segments of Indian Gen Z buyers

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