2023
DOI: 10.54183/jssr.v3i1.186
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Influence of Social Media Marketing in Development of Customer Trust and Satisfaction through the Moderating Role of Electronic Word of Mouth

Abstract: The study's objectives were to inspect how media marketing influenced the development of customer satisfaction and trust through the mediating effect of consumer engagement. In Pakistan, a quantitative study was conducted to solve this problem. The core data for the research was gathered by a questionnaire from a sample group of around 310 persons, covering government employees, private sector workers, company executives, and students. The proposed framework under this study extracts the empirical stats using … Show more

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Cited by 8 publications
(2 citation statements)
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“…One is government services, and the other is tax burdens. Individuals with opportunities to avoid taxes do not mean they use them to minimize the tax burden, and the distribution of opportunities itself could be explained in terms of justice (Yuan & Lin, 2017;Shafiq et al, 2023). Likewise, procedural and distributive justice also plays a crucial role in tax compliance behavior.…”
Section: Distributive Justicementioning
confidence: 99%
See 1 more Smart Citation
“…One is government services, and the other is tax burdens. Individuals with opportunities to avoid taxes do not mean they use them to minimize the tax burden, and the distribution of opportunities itself could be explained in terms of justice (Yuan & Lin, 2017;Shafiq et al, 2023). Likewise, procedural and distributive justice also plays a crucial role in tax compliance behavior.…”
Section: Distributive Justicementioning
confidence: 99%
“…and those with whom employees have fewer relationships. It is also stated that valuable resources can be obtained through social support, and different events are organized to maintain the best mental and physical health (Jimnez & Iyer, 2016;Shafiq et al, 2023). Tax compliance is mainly used for solid relationships between authorities and social people.…”
Section: Introductionmentioning
confidence: 99%