Influence of Social Media on Youngsters: A Case Study in GC Women University Sialkot, Pakistan

Abstract

Social media have become prominent part of life for many young people today. Social networking sites provide a platform for discussion on hot issues that have been overlooked in a day to day basis. The use of information technology in social media has increased its popularity among the youth, especially among the students of universities. Most people engage with social media without stopping to think what the effects are on our lives, whether positive or negative. The current study is conducted to monitor the impact of social media on youth. It is survey-type research where for analyzing the effect of social media on youth the questionnaire study is designed and by using simple random sampling 375 students are selected from GC Women University Sialkot. In this study, it is observed that 59% of respondents strongly agree that social media is helpful to create awareness among youth whereas 89% respondents agree that it helps to search jobs for youth. Whereas, 96% respondents agree that social media is helpful to get knowledge about current affairs of country. On the other hand, considering disadvantages of media, 93% of respondents agree that too much use of social media causes health problem and 94% respondents agree that unwanted information creates confusion in the minds of youth, 91% respondents agree that irrelevant and anti-religious posts and links create hate among people of different communities. The results revealed that social networking sites have the positive as well as negative impact on youth and it is suggested that government and private institutions both should have to work to promote social media's positive activities among youth.

An Analytical View of the Psychological Impact of Using Social Media on the Youth of Karachi

“…The situation gets aggravated due to presence of unwanted websites and social media platforms which evidently harm psychological health in the mid and long term. These include online platforms of sexual content, regarding which, an experiment in Karachi showed that 57% of young individuals between the age of 09 and 19 years were found to be indulgent on such platforms (Rabia et al, 2020). However, the current research indicated substantial positive impact of social media as well, in which the relation of informativeness and academic purpose was found to be high with reducing mental health issue in the youth of the city.…”

“…Cyberbullying, social media comparisons and sleep deprivation are the more associated negative impacts faced by young people because of social media along with mental health problems and self-esteem. Rabia et al(2020) has investigated that the influence of social media on teenagers is more problematic as the internet has now changed the way it presents the graphics which negatively impacts the youth. The experiment shows that about 57% of the 9 to 19 years of young generation of Pakistan is more connected with such websites which displays sexual excitements and automatically effects the human mind as well.…”

A Scientometric Analysis of Social Media Use in Local Government Communication

“…In line with the cluster label, this article use case study to analyze the result which is choose key driver in social media of local government. In addition, case study also used in the article entitled "Influence of Social Media on Youngsters: A Case Study in GC Women University Sialkot, Pakistan" which choose GC Women University Sialkot as the object of the case study [50]. American Local Government as a label of Cluster#3 has a silhouette score of 0.831 and 27 members inside.…”

Role of Digital Entrepreneurship in Youth Empowerment in Enugu State, Nigeria

“…However, the happenings in digital space are deeply modulated by the business culture offline, the political scenarios playing out and imaginaries that take place are what is shown or conveyed in the digital space. It is an articulate business space that exists entirely within a society and in which ways of being and new rules can emerge (Fernández-Ardèvol et al, 2022;Rabia et al, 2020). Now business owners can comfortably interact with consumers to foster the exchange of goods and services without meeting face-to-face.…”

“…It is a great economic tool for youth empowerment and engagement with larger societies. Its engagement is believed to have an economically significant impact on its users, especially the youth (Rabia et al, 2020). However, research on the nature of this influence is ongoing.…”