2011
DOI: 10.1002/cb.377
|View full text |Cite
|
Sign up to set email alerts
|

Influence of social networking site and user access method on social media evaluation

Abstract: The Internet has expanded rapidly and shifted from being solely an information access tool to being an interaction tool used by individuals to discover and share content, opinions, and information. To develop information connections, individuals are using a variety of technologies to access content and join virtual communities on various social networking sites. Of interest to researchers and organizations is the individuals' perception of social networking sites using the identified dimensions of ease-of-use,… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

0
50
0
5

Year Published

2014
2014
2022
2022

Publication Types

Select...
9
1

Relationship

0
10

Authors

Journals

citations
Cited by 98 publications
(63 citation statements)
references
References 26 publications
0
50
0
5
Order By: Relevance
“…As consumers spend more time on social media, purchase decisions have become highly influenced by interactions through these networks. Thus, businesses are placing more emphasis on marketing strategies using two-way communication platforms to reach online consumers and take advantage of word-of-mouth (Song and Yoo, 2014;Heinrichs et al, 2011 More than two-thirds of companies are using social media for marketing and service (Ma et al, 2015). Therefore, social media is exciting tool for marketers and managers.…”
Section: Theoretical Background Of Ad Clicks Wom and Purchase Intentionmentioning
confidence: 99%
“…As consumers spend more time on social media, purchase decisions have become highly influenced by interactions through these networks. Thus, businesses are placing more emphasis on marketing strategies using two-way communication platforms to reach online consumers and take advantage of word-of-mouth (Song and Yoo, 2014;Heinrichs et al, 2011 More than two-thirds of companies are using social media for marketing and service (Ma et al, 2015). Therefore, social media is exciting tool for marketers and managers.…”
Section: Theoretical Background Of Ad Clicks Wom and Purchase Intentionmentioning
confidence: 99%
“…Users of social media are also considered potential purchasers, so the food industry has started marketing food online intensively. This information and these services provided by online social media enables consumers to interact with each other in accessing and exchanging information, comments, reviews, and rankings of product quality that can help them make rational purchasing decisions [2]. The consumer's physical and social environment influence his/her purchasing decisions and can make a difference to the satisfaction of his/her needs and the final outcome.…”
Section: Introductionmentioning
confidence: 99%
“…One of the most prominent social media platforms is microblogging sites, such as Twitter, which as of June 2016 had 313 million active users (Twitter, 2016). These microblogging sites permit users to rapidly share small amounts of information, often about current events (Heinrichs et al, 2011;Weinberg and Pehlivan, 2011). Thanks to its ability to facilitate two-way communication (Papasolomou and Melanthiou, 2012) and relationship-building (Lipsman et al, 2012), microblogging has been widely adopted by marketers (Becker, 2013) to complement their traditional communications (Andzulis et al, 2012).…”
Section: Social Mediamentioning
confidence: 99%