Influence of Societal Norms on the Motivations and Challenges of Women Entrepreneurs in Haryana’s Msmes
Divya Kumari,
Ruchi Garg
Abstract:Within the context of present-day culture, the concept of a "competent woman" has undergone substantial transformation, surpassing conventional stereotypes and encompassing attributes such as self-reliance, perseverance, and resolve. The primary objective of this research is to investigate the influence of societal norms on the incentives and problems encountered by female entrepreneurs operating within micro, small, and medium enterprises (MSMEs) in the state of Haryana. In this study, a quantitative researc… Show more
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