Influence of Subjective Norms and Communication Preferences on Grain Farmers’ Attitudes toward Organic and Non-Organic Farming

Hall, Kelsey; Rhoades, Emily

doi:10.4148/1051-0834.1192

Cited by 18 publications

(11 citation statements)

References 8 publications

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“…This suggests that the subjective norm described by the theory of planned behavior has only a minor influence on the intentions of dairy farmers. This finding is in line with the results of a survey of grain farmers and their decision regarding organic or non-organic production (36). In that study farmers were interested in the opinion of individuals within their social environment but did not allow themselves to be pressured by the social environment to make a decision.…”

Section: Discussionsupporting

confidence: 80%

Decision-Making of Swiss Farmers and the Role of the Veterinarian in Reducing Antimicrobial Use on Dairy Farms

2020

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The reduction of antimicrobials on dairy farms is a topical issue and confronts both veterinarians and farmers with major challenges. The aim of this study was to investigate dairy farmers' motivation to reduce antimicrobial use on their farms. Factors influencing dairy farmers' decision-making regarding dairy cow health were identified and the role of the veterinarian in these processes was characterized. A customized structured questionnaire was sent to all participants (n = 59) of an ongoing antimicrobial reduction project among dairy farmers in the Canton of Fribourg, Switzerland, by mail. Fifty-eight completed questionnaires were returned and evaluated (response rate 98.3%). The majority of respondents were men (56/58, 96.6%) and farm managers (55/57, 96.5%) managing their farms as their main occupation (56/57, 98.2%). Using a 5-point-Likert-scale (1 = not a reason, 5 = very important reason), respondents ranked "My veterinarian is putting pressure on us to use less antimicrobials" (median=2.5, interquartile range = 1-3) and "Other farmers also reduce antimicrobial use" (2.0, 1-3) as the least important factors affecting their motivation to reduce the use of antimicrobials in dairy cows (P < 0.001). Respondents ranked their veterinarian's opinion (4.0, 4-5) and their own feelings and knowledge (4.0, 3-4) as the two factors having significantly more importance on their decisions regarding dairy cow management (P < 0.001). The farmers indicated they were satisfied with the quality of the consultancy given by their veterinarians (4.0, 4-5) and with the quality of communication with veterinarians (4.0, 3-4). They indicated that they understood recommendations made by the veterinarian (4.0, 3.75-4) and also felt understood by the veterinarian (4.0, 3-4). However, only 25.9% (14/54) indicated they were willing to pay for good quality, farm-adapted consulting by their veterinarian. Based on these findings, veterinarians play an important role in influencing Swiss dairy farmers in decision-making concerning animal health and treatment. However, veterinarians were not viewed by farmers as important motivators for reducing antimicrobial use. Swiss veterinarians are encouraged to be aware of their influence on farmers' decisions and to use that influence to more clearly promote antimicrobial reduction on dairy farms.

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Section: Discussionsupporting

confidence: 80%

Decision-Making of Swiss Farmers and the Role of the Veterinarian in Reducing Antimicrobial Use on Dairy Farms

2020

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“…Some literature does exist on this topic, due in part to the potential role media may play in changing farming practices (Duram, 1999, Egri, 1999, Hall & Rhoades, 2010Chiu, Cheyney, Ramirez, & Gerr, 2015). For example, Egri (1999) found that significantly fewer organic farmers relied on governmental publications, agricultural extension agents, and industry supplier communication products, than conventional farmers.…”

Section: Risk Perceptionmentioning

confidence: 99%

“…In a similar study, Duram (1999) found that many farmers mistrusted university extension service publications, because they felt the universities overly emphasized environmentally sustainable agricultural practices. Hall and Rhoades (2010) conducted the only study to-date exploring the influence of media preference on adoption of farming practices, finding that agricultural publications were the most influential source among grain farmers in Ohio. Correspondingly, Chiu et al (2015) found that daily newspapers and agricultural publications are the preferred communication source among Iowa farmers for agricultural health and safety information.…”

Section: Risk Perceptionmentioning

confidence: 99%

“…In this study, social norms are conceptualized as observed or perceived patterns that demonstrate acceptable beliefs, attitudes, and behaviors (Carter et al, 2014). (Azjen, 1991;Cialdini et al, 1990;Finlay et al, 1999;Hall & Rhoades, 2010). These three types of norms were assessed in terms of current farming practices by asking respondents to rate their agreement (from 1 = "strongly disagree" to 5 = "strongly agree") with the following statements: (1) Demographics.…”

Section: Interpersonal Influencers Interpersonal Relationships and Cmentioning

confidence: 99%

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Media, influence, and agriculture

Krajewski

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____________________________________________ Margaret Carrelii To my grandmothers, Jadwiga Krajewska and Betty W. Thrift.iii ACKNOWLEDGEMENTS I would like to acknowledge the support and advice given to me by each of my committee members over the past several years. Thank you, Dr. Kajsa Dalrymple; Dr. Shelly Campo; Dr. Rachel Young; Dr. Melissa Tully; and Dr. Margaret Carrel-I could not have written this dissertation without you. Each of these women also served as role models for me personally and continue to motivate me for my future career in academia.In particular, Kajsa E. Dalrymple was integral to my entire doctoral program experience, with her role as mentor beginning years prior to my official enrollment in the doctoral program.Correspondingly, it was the invaluable advice of my Master's degree program academic advisor, Dr. Shelly Campo, who prompted me to connect with Dr. Dalrymple originally. The guidance of these two graduate advisors has positively impacted my academic career and personal life in more ways than I can express. I also could not have made it through the past six years of graduate school, or any other time in my life leading to those years, without the help of my parents, Diana Thrift and Witold Krajewski. Their support and constructive criticism enabled me to get to this current place in my life, and complete both my Master's and Doctorate degrees. My sister, Sophia Krajewski, also deserves recognition for the motivation she provided me to finish this degree by her own completion of veterinary school several years ago. The final product of this dissertation and my success throughout most of the doctoral program was in large part due to my extremely supportive significant other, Matthew Tarnoff. Matt provided the love, understanding, excitement, motivation, and helpful critiques I needed to make it through the challenges of writing a dissertation and completing my Ph.D.iv Finally, I want to thank the over 100 agricultural producers, and several other key informants, who I was lucky enough to spend a significant amount of time talking to over the lastyear. These people all graciously gave me not only their time, but also expended significant cognitive energy in answering each and every one of my questions. These people are the real reason that this dissertation project was accomplished. v ABSTRACT In Iowa, the state with the largest percent of its land used for agriculture (90 percent) in the nation, compromised water quality is a chief concern among experts. The primary problem is related to the negative environmental impacts caused by nutrient runoff from fields. Although several innovative land-management practices have demonstrated nutrient reduction potential and other soil health related benefits, the practices are not widely utilized on Iowa farm fields.Thus, water quality is at the center of a contentious debate in the state and many farmers are receiving contradictory advice depending on the source of the information.Media and interpersonal communication channels play a primary role...

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“…As described below, these theoretical approaches differ in the set or subsets of characteristics considered to be primary determinants, and in the nomenclature and operationalization for certain themes (Hall and Rhoades 2010;Kapoor, Dwivedi, and Williams 2014;Li 2004;Peng et al 2012;Van Slyke et al 2010). However, both provide a potentially useful lens through which faculty adoption of innovative teaching strategies in CS education can be understood.…”

Section: Theorymentioning

confidence: 99%

Faculty adoption of teaching innovations that promote diversity and student retention in undergraduate computing

Hovey¹

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Influence of Subjective Norms and Communication Preferences on Grain Farmers’ Attitudes toward Organic and Non-Organic Farming

Cited by 18 publications

References 8 publications

Decision-Making of Swiss Farmers and the Role of the Veterinarian in Reducing Antimicrobial Use on Dairy Farms

Decision-Making of Swiss Farmers and the Role of the Veterinarian in Reducing Antimicrobial Use on Dairy Farms

Media, influence, and agriculture

Faculty adoption of teaching innovations that promote diversity and student retention in undergraduate computing

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