Influence of sustainable environmental exercises in the green restaurant industry

Kumar, J. P. Senthil; Kumar, Dilip; Kumari, Joti

doi:10.1007/s11356-023-26757-0

Cited by 4 publications

(1 citation statement)

References 87 publications

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“…When customers perceive the restaurant as environmentally responsible, it fosters a positive attitude toward the brand. This positive attitude, in turn, can shape their behavioral intentions, such as their likelihood of visiting the restaurant, recommending it to others, or engaging in positive word-of-mouth [55]. The significant relationship between perceived ecological image and attitude toward the KFC Malang Town Square green restaurant underscores the importance of cultivating a solid and positive green brand image.…”

Section: Perceived Ecological Image On Attitude Toward Green Restaurantmentioning

confidence: 99%

Predicting Consumers' Attitudes and Behaviors Toward Green Practices and Perceived Ecological Image of a Green Restaurant

Rahimah,

Yuliaji

2024

KSS

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The increasing awareness of environmental concerns and the demand for sustainable practices have sparked the adoption of green initiatives across various industries, including the restaurant sector. As consumers become more conscious of their ecological impact, there is a growing interest in comprehending how these green practices influence customers’ ecological behavior. This study focuses on investigating the relationship between green practices implemented by restaurants, perceived ecological image, and customers’ ecological behavior, with a particular emphasis on the case of KFC Malang Town Square. By examining the potential mediating role of attitude, the research sheds light on the underlying mechanisms driving pro-environmental behavior. Through the distribution of questionnaires to 100 KFC Malang Town Square consumers and subsequent analysis using structural equation modeling, the study confirms that green practices positively impact perceived ecological image, which affects customers’ attitudes and behavioral intentions toward the environment. These findings hold practical implications for promoting sustainability in the restaurant industry and offer valuable insights for future research in fostering pro-environmental practices. Moreover, this research contributes to the literature by exploring the interplay between green practices, perceived ecological image, attitude, and ecological behavioral intention within the unique context of the restaurant industry, with a focus on the specific setting of KFC Malang Town Square and the examination of attitude as a mediating factor. Keywords: theory of green purchasing behavior, recycling, energy-saving, organic menus, eco-friendly cutlery and packaging

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Section: Perceived Ecological Image On Attitude Toward Green Restaurantmentioning

confidence: 99%

Predicting Consumers' Attitudes and Behaviors Toward Green Practices and Perceived Ecological Image of a Green Restaurant

Rahimah,

Yuliaji

2024

KSS

View full text Add to dashboard Cite

show abstract

Exploring the Influence of Green Message Framing on Perceptions of Motive, Warm Glow and Willingness to Pay Premium at Restaurants

Bicksler,

Mahasuweerachai,

Suttikun

2024

Journal of Global Marketing

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Going green, going strong: maximising restaurant performance with sustainable practices

Khan,

Mehmood

2024

Research in Hospitality Management

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Influence of sustainable environmental exercises in the green restaurant industry

Cited by 4 publications

References 87 publications

Predicting Consumers' Attitudes and Behaviors Toward Green Practices and Perceived Ecological Image of a Green Restaurant

Predicting Consumers' Attitudes and Behaviors Toward Green Practices and Perceived Ecological Image of a Green Restaurant

Exploring the Influence of Green Message Framing on Perceptions of Motive, Warm Glow and Willingness to Pay Premium at Restaurants

Going green, going strong: maximising restaurant performance with sustainable practices

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