Influence of temperament and character on online gamer loyalty: Perspectives from personality and flow theories

Huang, Han-Chung; Huang, Li-Shia; Chou, Yu-Jen; Teng, Ching‐I

doi:10.1016/j.chb.2017.01.009

Cited by 54 publications

(49 citation statements)

References 57 publications

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“…While its appeal is clear, the realities of the monetization challenge are urgent. Prior research has identified the twin challenges of encouraging loyalty in terms of willingness to play (Huang et al, 2017) and willingness to pay (Redondo and Charron, 2013).…”

Section: Discussionmentioning

confidence: 99%

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Overcoming the monetization challenge in freemium online games

Beltagui¹,

Schmidt

Candi

et al. 2019

IMDS

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Purpose Online games based on a freemium business model face the monetization challenge. The purpose of this paper is to examine how players’ achievement orientation, social orientation and sense of community contribute to willingness to pay (WtP). Design/methodology/approach A multi-method study of an online game community is used. Interviews and participant observation are used to develop an understanding of social and achievement orientations followed by the development of hypotheses that are tested using survey data. Findings The findings indicate that a sense of community is positively related to WtP, whereas satisfaction or dissatisfaction with the service provider is not. The authors examine the moderating role of players’ achievement orientation and social orientation and find that while a stronger connection to the community may encourage achievement-oriented players to pay, the opposite is indicated for socially oriented players. Practical implications Decision makers need to understand that not all players are potential payers; while socially oriented users can help to maintain and grow the community, achievement-oriented players are more likely to pay for the value they extract from the community. Originality/value While communities are held together by people with common interests, which intuitively suggests that WtP increases with the strength of connection to the community, the authors find this only applies in the case of players with an achievement orientation. For those with a social orientation, WtP may actually decrease as their connection to the community increases. These perhaps counter-intuitive findings constitute a novel contribution of value for both theory and practice.

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Section: Discussionmentioning

confidence: 99%

“…Participation in online games is motivated by achievement or social motives; either a match between challenge and skills or by interdependence with other players (Huang et al, 2017). Yet, little is known about how these motivations influence WtP and research in the context of online games is limited (Hofacker, et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

Overcoming the monetization challenge in freemium online games

Beltagui¹,

Schmidt

Candi

et al. 2019

IMDS

View full text Add to dashboard Cite

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“…Los resultados también se muestran en la línea de las hipótesis iniciales al señalar una segunda dimensión general de implicación afectivoemocional que engloba factores afectivos y factores de poder, anonimato, libertad, y evasión, estos últimos más relacionados con la protección y seguridad del entorno social virtual. Esta segunda dimensión tiene efectos tanto positivos como negativos, más asociada a fenómenos de riesgo que la primera dimensión, especialmente a aquellos relacionados con la "irrealidad" que tiende a mezclar los contextos presenciales con los virtuales, lo que ofrece un apoyo y explicación adicional a los estudios sobre el impacto diferencial de los medios online a nivel emocional (Álvarez-García et al, 2017;Aardema et al, 2010;Huang et al, 2017;Murray et al, 2007;Romera et al, 2016).…”

Section: Discussionunclassified

“…Sobre resultados más específicos, cabe resaltar algunos hallazgos inquietantes, como que un 43.6% de usuarios expresa haber sido víctima de agresiones verbales, un 23.9% ha conocido personas que confunde la plataforma virtual con el entorno presencial, un 35% de las personas manifiesta que el sentido de trascendencia es igual que en su vida real o que el 25% de los usuarios manifiesta que la plataforma virtual les protege más que la vida presencial. Esto subraya la necesidad de analizar más en profundidad los riesgos y vulnerabilidades de diferentes formatos virtuales, sobre todo cuando se confunden entornos virtuales más artificiales y anónimos con los entornos presenciales, con una pérdida de la consciencia del entorno virtual, en concordancia con diferentes estudios (Aardema et al, 2010;Álvarez-García et al, 2017;Huang et al, 2017;Murray et al, 2007;Romera et al, 2016;Vivas & Torres, 2011).…”

Section: Discussionunclassified

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Perfiles psicosociales de usuarios de entornos virtuales: motivaciones, conductas y consecuencias

Solinís

Serrano

2019

Univ Psychol

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Esta investigación tiene como objetivo identificar los tipos de usuarios habituales de los entornos virtuales, de acuerdo a las dimensiones motivacionales, características conductuales y sus consecuencias. Para tal fin se administró un cuestionario a 332 usuarios de plataformas virtuales. Los datos se procesaron con técnicas de análisis factorial, ANOVAs, conglomerados y regresiones múltiples, donde se identificaron cinco tipos de motivaciones del uso de las plataformas virtuales: la estimulación intelectual, el poder, instrumental, el anonimato/libertad, el afecto, y la evasión. Atendiendo a estos factores surgen cinco tipos de usuarios: el lógico, el anónimo, el honesto, el interesado, el evasivo, y el poderoso. Todo ello sugiere la posibilidad de distinguir dos dimensiones principales que explican el comportamiento virtual: la más relevante caracterizada por la búsqueda positiva de estimulación intelectual, creatividad y conocimiento, y una segunda de carácter afectivo-emocional, más relacionada con factores de vulnerabilidad y riesgo.

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‘Regrettable‐escapism’ the negative effects of mobile app use: A retail perspective

2021

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Despite the enhanced shopping opportunities that mobile devices offer to consumers, there is a fine line between consumers enjoying the mobile shopping process and them regretting the time spent involved in it. Through the lens of Uses and Gratifications Theory (U>) and drawing on Flow Theory, this study aims to understand the effects of consumers' interactions with mobile shopping apps on their intention to reuse the app in the future, loyalty towards the brand and brand reputation. Study 1, through a questionnaire (n = 1024), provides insight into the positive and negative relationships between Utilitarian and Hedonic gratifications on intentions to reuse a retailer's mobile app, loyalty towards the b,rand and the brand's reputation. Through undertaking 24 in‐depth interviews, Study 2 provides deeper insight into these relationships to uncover the complex nature of the negative effects of escapism. Findings demonstrate that the addictive nature of retailers' shopping apps lead to regrettable escapism. The flow state of mind experienced during escapism, becoming engrossed and notions of time‐distortion, leave consumers with feelings of guilt and frustration due to the perceived wasted time spent on the retailer's app. Accordingly, this study advances theoretical understanding of escapism and its negative effects with ubiquitous, portable smartphones. The research provides implications for retailers and policy makers, while offering avenues for future research.

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Influence of temperament and character on online gamer loyalty: Perspectives from personality and flow theories

Cited by 54 publications

References 57 publications

Overcoming the monetization challenge in freemium online games

Overcoming the monetization challenge in freemium online games

Perfiles psicosociales de usuarios de entornos virtuales: motivaciones, conductas y consecuencias

‘Regrettable‐escapism’ the negative effects of mobile app use: A retail perspective

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