“…Sugar in dairy products is not only responsible for sweetness; it also contributes to thickness, creaminess and moisture retention (Koivistoinen & Hyvönen, 1985). Consumers' perception of dairy products such as yogurt, milk desserts and chocolate-flavored milk is strongly influenced by sweetness and texture (Ares, Barreiro, Deliza, Giménez, & Gámbaro, 2010;Ares, Giménez, Barreiro, & Gámbaro, 2010;Chollet, Gille, Schmid, Walther, & Piccinali, 2013;Grygorczyk, Lesschaeve, Corredig, & Duizer, 2013;Paixão, Rodrigues, Esmerino, Cruz, & Bolini, 2014;Popa & Ustunol, 2011), which poses limitations for the implementation of sugar reduction strategies.…”