Influence of the Upscale Café Servicescape on Satisfaction and Loyalty Intention

Marso,; Idris, Rafiq Bin; Widyarini, Lydia Ari

doi:10.2991/aebmr.k.200127.064

Cited by 4 publications

(5 citation statements)

References 8 publications

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“…Thus, the better the servicescape offered by the coffee shop, the higher the level of buyer satisfaction. These results are in accordance with those stated by Marso et al (2020), who state that servicescape has a positive and significant effect on satisfaction.…”

Section: The Effect Of Servicescape On Satisfactionsupporting

confidence: 93%

“…The facilities are built by the company in order to provide comfort for buyers in the environment where the service process occurs, which then creates satisfaction. (Marso et al, 2020) states that servicescape has a positive and significant effect on customer satisfaction at Upscale Café Tarakan City and finds that the better the café servicescape is, the higher the level of customer satisfaction.…”

Section: Introductionmentioning

confidence: 99%

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Increasing Loyalty Through Satisfaction at Coffee Shops in Yogyakarta

Putra Dinata

2023

JMI

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The effect of brand image and servicescape on loyalty through satisfaction at Coffee Shop in Yogyakarta. This research is causality research (cause-and-effect relationship) with a quantitative approach. The population in this study were buyers who had visited Coffee Shops in Yogyakarta in the period March 2023 to August 2023 and who had visited Coffee Shop in Yogyakarta with a sample of 200 respondents. The sampling method used is nonprobability sampling with sampling techniques where the population size is unknown, the Roscoe method is used. The analysis in this study used Partial Least Square (PLS). The results of the analysis show that brand image has a positive and significant effect on satisfaction. Servicescape has a positive and significant effect on satisfaction. Brand image has a positive and significant effect on loyalty. Servicescape has a positive and insignificant effect on loyalty. Satisfaction has a positive and significant effect on loyalty. Brand image has a positive and significant effect on loyalty through satisfaction. Servicescape has a positive and significant effect on loyalty through satisfaction at a Coffee Shop in Yogyakarta.

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Section: The Effect Of Servicescape On Satisfactionsupporting

confidence: 93%

Section: Introductionmentioning

confidence: 99%

Increasing Loyalty Through Satisfaction at Coffee Shops in Yogyakarta

Putra Dinata

2023

JMI

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“…The theory of customer loyalty is influenced by various factors such as customer satisfaction, perceived value, service quality, and customer relationship management efforts (Benjamin et al, 2019) (Marso et al, 2020). Customer loyalty is not solely based on customer satisfaction, as it is also influenced by perceived value and the overall quality of service provided by the company (Tan, 2022).…”

Section: Literature Review Customer Loyaltymentioning

confidence: 99%

DETERMINANT OF CUSTOMER LOYALTY FOR BANK SYARIAH INDONESIA AFTER M&A ACTIVITY BASED ON CONFIRMATORY FACTOR ANALYSIS

Mardianto,

Cahyono,

Previan

et al. 2023

JEBIS

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Introduction: The government of Indonesia consolidated three state-owned Islamic banks to become Bank Syariah Indonesia. Customer loyalty is affected by merger operations. The goal of this study was to look at how operational integration variables, information technology integration, bank location, service quality, bank human resource quality, and product quality affected customer loyalty at BSI's predecessor banks (Bank Syariah Mandiri, BNI Syariah and BRI Syariah). Methods: Primary data was collected using a questionnaire tool. Confirmatory Factor Analysis was employed as the analytical method. Results: Consumer loyalty to BSI post the merger is influenced by a number of variable aspects, according to the study's findings. All operational integration variables, IT integration, bank location, service quality, HR quality, and product quality have a major effect on BSI customer loyalty, but the operational integration variables, IT integration, and product quality have the most significance. Conclusion and suggestion: BSI perform operational integration, fast and good IT integration, and has better product quality than before the merger, the most influencing factor for customers to be loyal to BSI is when BSI performs operational integration, fast and good IT integration, and has better product quality than before the merger.

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“…Green service-scape intersects with the value chain of an ecosystem process, which includes elements: structure, function, benefits and service values; relationships between elements; information and value systems of the destination environment, such as: aesthetics, recreation, culture, local virtues, artistic, historical and the ability to identify service components relevant to service co-creation. GSD can be presented in attractive physical facilities, parking spaces are always available, clean culinary tourist areas, good weather, interesting events, appropriate color schemes, unique aromas, and good rearrange (Marso et al, 2020), (Koay et al, 2020), (Siguaw et al 2019), a value exchange between co-production and co-creation by I.C. L. Ng and Vargo (2018) was called collaboration in innovation.…”

Section: Definitionmentioning

confidence: 99%

Re-Investigating the Roles of Green Service-scape to Improve Tourism Performance Marketing Service Dominant Logic Perspective: A Literature Review

Simanjuntak

Banjarnahor

2021

Quant. Econ. Manag. Stud.

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This study aims to investigate previous research on the co-creation of Green Service-scape Destination (GSD) specifically concerning definitions, theories used, research themes, methodologies, and contexts; studied in accordance with the perspective of Service Dominant Logic (SDL). This study used bibliometric analysis and used Publish or Perish software with Google Scholar as the database. A total of 183 articles published in 122 journals from 2010 to 2020 were selected. This study used systematic data to reveal trends in development markets and qualitative inductive analysis to define relevant themes within the topic. Search results according to keywords, found that the total number of research articles there are 1246, with the most cites themed SDL totally 910. This study provides future directions for research on GSD. GSD generates increased variety of tourist needs through proactive green innovation activities in efforts to adjust services. GSD provides improved methods, types, quality and service design with green environmental conditions, resources and service provider corporate support. To get the maximum advantage of layout and atmosphere is given added value through Innovation. This study reveals trends in co-creation GSD and sustainable marketing performance has the potential to generate job opportunities, empower resources effectively and strategically, increase social expectations and awareness, improve the economy and meet the needs of destinations and the sustainability of a value chain.

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Influence of the Upscale Café Servicescape on Satisfaction and Loyalty Intention

Cited by 4 publications

References 8 publications

Increasing Loyalty Through Satisfaction at Coffee Shops in Yogyakarta

Increasing Loyalty Through Satisfaction at Coffee Shops in Yogyakarta

DETERMINANT OF CUSTOMER LOYALTY FOR BANK SYARIAH INDONESIA AFTER M&A ACTIVITY BASED ON CONFIRMATORY FACTOR ANALYSIS

Re-Investigating the Roles of Green Service-scape to Improve Tourism Performance Marketing Service Dominant Logic Perspective: A Literature Review

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