Under the background of automobile intelligence, cockpit comfort is receiving increasing attention, and intelligent cockpit comfort evaluation is especially important. To study the intelligent cockpit comfort evaluation model, this paper divides the intelligent cockpit comfort influencing factors into four factors and influencing indices: acoustic environment, optical environment, thermal environment, and human–computer interaction environment. The subjective and objective evaluation methods are used to obtain the subjective weights and objective weights of each index by the analytic hierarchy process and the improved entropy weight method, respectively. On this basis, the weights are combined by using the game theory viewpoint to obtain a comprehensive evaluation model of the intelligent automobile cockpit comfort. Then, the cloud algorithm was used to generate the rank comprehensive cloud model of each index for comparison. The research results found that among the four main factors affecting the intelligent automobile cockpit comfort, human–computer interaction has the greatest impact on it, followed by the thermal environment, acoustic environment, and optical environment. The results of the study can be used in intelligent cockpit design to make intelligent cockpits provide better services for people.