2023
DOI: 10.59653/pancasila.v2i01.478
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Influence of Traveloka's Instagram Social Media Advertising on Sumba on Followers' Visit Decisions

Afifah Zahra Gunawan,
Woro Harkandi Kencana

Abstract: The latest developments in information technology have provided quick and technically straightforward access. In the rapidly evolving world of the internet, various types of e-commerce, such as online travel agent (OTA) companies, have emerged. Tourism in Indonesia is currently considered one of the significant influences in the country. Traveloka is an online travel agent used for booking tickets and various accommodations online. Additionally, Traveloka is known for its active presence in advertising on vari… Show more

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Cited by 2 publications
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“…The tourism sector can also contribute to the economy, namely by increasing foreign exchange earnings, creating jobs, attracting the growth of the tourism industry (Gulo & Octafian, 2024). Therefore, economic growth can occur in the tourism sector (Gunawan & Kencana, 2023). And to develop this tourist spot requires intervention from the government so that the tourism sector can develop optimally.…”
Section: Determination Of Labor Absorption On Tourism Sector In Denpa...mentioning
confidence: 99%
“…The tourism sector can also contribute to the economy, namely by increasing foreign exchange earnings, creating jobs, attracting the growth of the tourism industry (Gulo & Octafian, 2024). Therefore, economic growth can occur in the tourism sector (Gunawan & Kencana, 2023). And to develop this tourist spot requires intervention from the government so that the tourism sector can develop optimally.…”
Section: Determination Of Labor Absorption On Tourism Sector In Denpa...mentioning
confidence: 99%