Influence of users’ psychosocial traits on Facebook travel–related behavior patterns

Jovanović, Tamara; Kovačić, Sanja; Bodroža, Bojana; Stankov, Uglješa

doi:10.1177/1356766718771420

Cited by 14 publications

(8 citation statements)

References 44 publications

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“…The theme of staff is mainly used in positive tones in the reviews shared by passengers. This finding is concordant with the research done by Brochado et al [2] and Ban and Kim [53]. In parallel with our findings, research done by Sezgen et al [3] also found that the theme of staff was one of the most dominant themes that appeared in the review of passengers, while the staff was the most common factor driving satisfaction for all passenger groups, in line with our finding.…”

Section: Discussionsupporting

confidence: 93%

“…Few numbers of studies are increasingly realizing that the airline passengers' online commentaries represent a rich vein of data for contributing to the analysis of passengers' experiences. Recent literature has identified both the influence of online user-generated content [53] and the valuable research possibilities inherent in examining them [2]. The present study follows this emerging style of work and redeploys the rich commentary data available on a major international review site, TripAdvisor, especially in the time of COVID-19.…”

Section: User Generated Content In Airlines Researchmentioning

confidence: 91%

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Air-Travelers’ Perceptions of Service Quality during the COVID-19 Pandemic: Evidence from Tripadvisor Sites

2021

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The COVID-19 pandemic has impacted both healthcare and the economy on a global scale. This pandemic has changed consumer habits and behaviors significantly, primarily because of confinement-related issues. While numerous research has been undertaken to study customer satisfaction using surveys and online passenger ratings, the effect of COVID-19 on passenger satisfaction has not been explored. It is vital to assess satisfaction indicators gathered from online consumer reviews to ascertain consumers’ preferences for airline services during the COVID-19 pandemic. The goal of this study is to determine the primary themes that emerged from airline travelers’ internet reviews during the COVID-19 outbreak. Additionally, it attempts to determine which of these themes relate to higher and lower passenger satisfaction. The article uses qualitative (i.e., narratives) analyses to examine the main components of passengers’ subjective experiences of the airline. Data are represented by passenger reviews posted on the TripAdvisor website. The analyses revealed ten themes in descriptions of airline travel experiences. These include “flight”, “service”, “staff”, “food”, “check-in”, “cancellation”, “COVID-19”, “airport”, “class”, and “luggage”. Dissatisfying concepts are linked with the “cancellation”, “check-in”, “refund”, and “airport” concepts.

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Section: Discussionsupporting

confidence: 93%

Section: User Generated Content In Airlines Researchmentioning

confidence: 91%

Air-Travelers’ Perceptions of Service Quality during the COVID-19 Pandemic: Evidence from Tripadvisor Sites

2021

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“…(2) the measurement of engagement with DMOs/NTOs' SNSs [9,21]; (3) the analysis of the drivers of travelers' engagement with and contribution to DMOs/NTOs' SNSs [42,43]; (4) new methodologies to measure travelers' attitudes towards destinations and attractions by means of SNSs' content analysis [20,22,30,44]; (5) tourists' destination experiences with DMOs' SNSs [45][46][47][48][49]; and (6) the impact of DMOs' SNSs on online travelers' attitudes, visit and recommendation intentions, reactions to marketing and advertising messages, and bookings [29,31,33,[50][51][52][53][54][55][56][57][58]. Overall, and regardless of the topic covered, there is a prevalence of studies on Facebook (31 studies), Twitter (21 studies), YouTube (15 studies) and TripAdvisor (10 studies).…”

Section: Level Of Analysismentioning

confidence: 99%

“…The drivers of adoption and acceptance of Web 2.0 technologies by DMOs' SNSs users and travelers have been analyzed in relation to several factors: demographic characteristics of the users/travelers [47,54]; motivation to visit the destination [29]; information sources needed [29]; past experience of destination visitation [33]; psychological, temporal and spatial distance to/from the destination [58]; identity and self-concepts [43,53]; emotions [25]; type of platform adopted [29]; level of interactivity [15,22,53,71]; media exposure [28]; and devices used [49].…”

Section: Drivers Of Adoption and Acceptance Of Web 20 Technologiesmentioning

confidence: 99%

Web 2.0 and Destination Marketing: Current Trends and Future Directions

Mariani

2020

Sustainability

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Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts. Recent scholarly and industry research has emphasized that Web 2.0 plays an increasing role in destination marketing. However, no comprehensive appraisal of this research area has been conducted so far. To address this gap, this study conducts a quantitative literature review to examine the extent to which Web 2.0 features in destination marketing research that was published until December 2019, by identifying research topics, gaps and future directions, and designing a theory-driven agenda for future research. The study’s findings indicate an increase in scholarly literature revolving around the adoption and use of Web 2.0 for destination marketing purposes. However, the emerging research field is fragmented in scope and displays several gaps. Most of the studies are descriptive in nature and a strong overarching conceptual framework that might help identify critical destination marketing problems linked to Web 2.0 technologies is missing.

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“…Facebook is currently the most widely used and influential social network on the Internet and one of the most popular websites worldwide (Jovanović et al, 2018). On December 31 st 2017, Facebook had reached 2.13 billion monthly active users, nearly half the world's estimated online population (Internetworldstats, 2018).…”

Section: Introductionmentioning

confidence: 99%

A subnational assessment of hotel social media metrics: The case of Serbia

Kalinić¹,

Vujičić²

2019

Geographica Pannonica

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Facebook is the most widely used SNS (Social Networking Sites) platform globally, and it represents an important marketing and communication channel for hotels. The dynamic and constantly changing nature requires continuous adaptation to changes and benchmarking in order to identify best practices. This paper investigates selected characteristics of Facebook pages (social media metrics) of all hotels in Serbia in national regional context. In the case of four explored regions of Serbia, the results indicate regional inconsistencies, with most notable differences within the number of page fans, temporal aspects of posts as well as user engagement. On the other hand, similarities are evident in some post characteristics such as type of post and post length, while a specific pattern can be observed concerning page fans country of origin. This paper contributes to the regional understanding of social media metrics that can help hotels when assessing their promotional activities.

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Influence of users’ psychosocial traits on Facebook travel–related behavior patterns

Cited by 14 publications

References 44 publications

Air-Travelers’ Perceptions of Service Quality during the COVID-19 Pandemic: Evidence from Tripadvisor Sites

Air-Travelers’ Perceptions of Service Quality during the COVID-19 Pandemic: Evidence from Tripadvisor Sites

Web 2.0 and Destination Marketing: Current Trends and Future Directions

A subnational assessment of hotel social media metrics: The case of Serbia

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