Influence of Utilitarian Motivation, Ideal Self-Concept, and Perception of Consumers on Intention to Use Islamic Banking Products

Barqiah²

2023

ijbe

The development of sharia products continues to increase globally, both in Muslim-majority and minority areas. Diverse cultural backgrounds influence consumers in making choices. Furthermore, there are differences of opinion in previous studies regarding demographic variables. Using functional attitude theory, the gap in consumer motivation from demographic factors in choosing sharia products. The novelty of this study is to emerge from three demographic factors: gender, age, and education level, as fully predicted control variables. Based on this explanation, this study aims to determine the effect of the relationship between the control variables on the utilitarian motivation model in sharia products. Quantitative research was employed on the primary data collected, using the analysis method of multiple group analysis structural equation modelling (SEM) on 362 respondents. The study revealed that control variables (gender, age, educational background) influenced sharia products. The scope of the research is limited, making the results of this study not maximized. In future research, it is expected to be able to expand the scope, use other control variables, and use other related subjects or objects.

Section: Methodsmentioning

confidence: 99%

They The Role of Gender, Age, And Educational Groups in Utilitarian Motivation for Sharia Products

Barqiah²

2023

ijbe

“…The existence of consumer brand satisfaction generates trust because the brand meets consumer expectations. The quality related to the information conveyed to consumers impacts a high level of trust, and confidence regarding reliability and convenience is an essential thing of trust (Marsasi & Barqiah, 2022).…”

Section: Trustmentioning

confidence: 99%

The Effect of Self-Congruity and Trust Toward Brand Loyalty Based on Image Congruity Theory

Bagaskara

Indones. J. Econ. Manag.

2023

The purpose of this research is to recognize the influence of self-congruity and trust on brand loyalty in expedition services based on image congruity theory. The number of illustrations taken using 209 people, with universal criteria in Yogyakarta and Central Java. Truts variable becomes a novelty in this research. This research is based on image congruity theory which presents the suitability of cognitive-based self-image with consumer self-concept. The gap in this research is self-congruity, which has different results in previous studies. In this research using quantitative procedures, the method of taking illustrations uses purposive sampling. The information testing process uses IBM SPSS 22 and SEM Application- AMOS 24. The results of this research prove that there are four supported hypotheses and one hypothesis is not supported. Trust on brand loyalty does not affect and is not significant.

“…Social responsibility programs run for a long time can create the formation of buyer attitudes to promote products to the broader community (Fatma et al 2020). Corporate image is an essential factor in attracting consumers because of the good perceptions that arise in the minds of consumers considering a particular product (Barqiah and Marsasi 2022).…”

Section: Introductionmentioning

confidence: 99%

The Effect of Perceived Value and Ewom on Loyalty in the Industry Consumer Goods Based on Equity Theory

Tasya

2023

mea

This study describes the effect of equity theory on perceived value. Equity theory assumes that, generally, a person likes to act with comparability or fairness. The purpose of this research is to understand the perceived value of consumers and the exchange of information carried out by consumers, which can later encourage someone to buy a good or service. The gap in research, namely perceived value, is that previous studies have different results. Based on this explanation, the aim is to see the effect of corporate social responsibility, perceived value, electronic-word-of-mouth, satisfaction, and loyalty on product purchases in the industry consumer goods. In this study, the EWOM variable becomes a novelty. The research object used is the industry consumer goods. The data was distributed using google forms to 276 respondents. Respondents with productive age are 17-64 years old, know social responsibility, and have a domicile in Java. The test utilizes SEM-AMOS 26 and SPSS-26. In using SEM, it wants to provide information to previous researchers. Furthermore, the result is that there is a negative influence on one of the five positive hypotheses. The variable perception of value is rejected, so there is no interest in purchasing consumer goods that cause loyalty.