A novel driving method, different from direct current and alternating current methods, was implemented to alleviate the luminance degradation of OLED device. The current density‐voltage‐luminance characteristics measurement results shown that red, green and blue OLED devices have current efficiency of 50 cd/A, 133.4 cd/A and 5.9 cd/A at the CIE coordinate of (0.685, 0.315), (0.252, 0.718) and (0.142, 0.043), with the electroluminescence emission peaks of 622 nm, 532 nm and 457nm, respectively. Driven by the new driving method, the LT97 of red, green and blue OLED devices were about 1.35, 1.3 and 2 times longer than that of driven by direct current method, at the initial luminance of 9320 cd/m2, 20000 cd/m2 and 1758 cd/m2, respectively. If using this new driving method on our 12.3 inch automotive panel, the estimated LT80 of green and blue sub‐pixel were up to over 10,000 hours while that of the red sub‐pixel is nearly 9,000 hours, which means this new driving method is a promising solution to trade off long‐term stability and high efficiency of full color OLED display.