Influence of values on quality consciousness among Indian consumers

Nair, Vishnu S.; Gupta, Deepak; Gunasekar, Sangeetha

doi:10.1109/icdmai.2017.8073506

Cited by 1 publication

(1 citation statement)

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“…The most recent research on CDMS was conducted by Nair et al connecting value and quality consciousness in India. The results are interesting, because values such as being well respected in the society and the sense of accomplishment have a significant effect on the quality consciousness [9]. Another recent study on CDMS conducted in several junior high schools in Bhutan revealed that brand conscious, quality consciousness, trendy factor and brand loyalty Factor have the most influence on the buying behavior of this generation [10].…”

Section: Related Workmentioning

confidence: 99%

The analysis of CDMS by Indonesian Millennials

Saragih¹,

Yohanes²

2019

Proceedings of the Proceedings of the 1st Workshop Multimedia Education, Learning, Assessment and Its Implementation in Game An

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A consumer decision making style (CDMS) can be defined as a mental orientation that characterizes a consumer's approach to making choices. CDMS can be identified by measuring the orientation of youth consumers in general in terms of shopping and buying. There are two factors of CDMS; that is frequency to buy and amount money to buy. This research aims to analyse CDMS among Millenium generation in Indonesia. Consumer Styles Inventory (CSI) that has been widely used to examine consumer behaviour pattern in many countries is used in this research. The result shows that loyal factor fully impacts for CDMS. This study also finds that the fashion, loyal and brand are the factors which influence the consumer millennial to spend their money to buy the apparel.

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Section: Related Workmentioning

confidence: 99%