Influence on Emotional Intelligence through Money Attitude against Consumptive Behavior of Student

Abstract

The research objective is to understand the influence on emotional intelligence through money attitude against consumptive behavior of student. The method used in this research was descriptive verification method with ex post facto and survey approach. The research held in Bandar Lampung City. Data collection technique were conducted by using questionnaires. Sampling technique in this study is Proportional Stratified Random Sampling, the number of samples as many as 165 students. The result showed 1) there is influence on emotional intelligence againts consumptive behavior of students in Bandar Lampung. The calculation obtained the coefficient of ρYX path was 0.289 which means the magnitude of influence on emotional intelligence against consumptive behavior as many as 0.289 or 28.9%. 2) The value of influence on emotional intelligence against consumptive behavior indirectly was obtained 5.15 %. In other words, emotional intelligence through money attitude has the role of the consumptive behavior of students.

Criticism About Adolescent Consumptive Behaviour: Reception Analysis on “Spine Breaker” Lyrics by BTS

“…They see the phenomenon of teenage consumerism around them as similar to the text delivered by BTS. This is supported by the previous research (Mahrunnisya et al, 2018) which saw that adolescents with high levels of conformity will also have high levels of group loyalty, which leads them to spend a lot of me shopping with friends and build a group that can be easily iden fied in their surroundings. Adolescents with high levels of conformity to group expecta ons are also more likely to buy items recommended by their peer group's friends regardless of whether they are not necessary, follow the group's rules, and avoid conflicts within their cliques by doing things like going shopping together.…”

“…For instance, research par cipants relate to the message maker's environment, as seen in Anabella's interpreta on influenced by parental teachings on the value of money. Adolescents o en don't see the value of money from its func on, but by way of another view of the value of money, money can give happiness, money can bring friends, and with their money, they can get recogni on from their surroundings (Mahrunnisya et al, 2018). This is also explained in the cri cal theory of Commodi es and the Consumer Society which was revealed by Douglas Kellner in 1983.…”

“…Consumer behavior in society has reconstructed the sole structure and the values of individuals which leads to the evolu on of new needs (Herbert in Kellner, 1983) which increases the tendency of consump ve behavior in adolescents since adolescents are one of the main targets of the marke ng of commercial products due to their vulnerable characteris cs that eventually invigorate the disclosure of various symptoms related to the consump ve buying behavior (Mahrunnisya et al, 2018). Since the new needs have been formed, adolescents start to perceive the conduc on of their purchases as an effort to follow the rampant trend or to establish their posi on in the societal hierarchy since one of the few ways to exhibit an individual's social status is through purchasing and displaying a product (Goldsmith et al, 2012).…”