Influence on Sport Consumers' Perception of ESG Management on Corporate Image, Attitude toward Corporate, and Loyalty

Kim, Kitak

doi:10.24826/kscs.11.11.1

Cited by 7 publications

(3 citation statements)

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“…현재 [6]. 이처럼 공공스포츠 기관의 ESG경영은 사회적으로 긍정적인 영향을 미치고 있으며, 다수의 선행 연구들은 스포츠 조직과 기업의 ESG경영이 조직 이미지에 긍정적인 역할을 하며 [7], 기업의 브랜드 가치를 높이고 [8], 정책에 대한 신뢰를 가지게 하는 등 대외적으로 가치 있는 활동임을 제시하고 있다 [9]. 그렇지만 이러한 선행연구들은 공통적으로 조직의 ESG활동에 따른 대외적인 효과에 치우쳐져 있는 경향을 보이고 있어 조직 내적인 긍정적인 효과에 대해서는 조명하고 있지 않는 경향을 보이고 있다.…”

Section: 서론unclassified

The Impact of Public Sports Organization Members' Perception of ESG Management on Organizational Citizenship Behavior: Focusing on the Mediating Effect of Social Value Orientation and the Moderating Effect of Employment Type

Kim,

Kim

2024

APJCRI

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This study analyzed the impact of Environmental, Social, Governance (ESG) management in public sports organizations on the social values orientation and organizational citizenship behavior of organizational members, and further examined differences based on employment types. To achieve this, a survey was conducted among 404 organizational members working for the Korean Sport and Olympic Committee, local sports organizations and public sports facilities, collecting data on perceived levels of ESG management, social values orientation, organizational citizenship behavior, and employment types. The collected data were analyzed using SPSS and the PROCESS macro to perform moderated mediation analysis. The analysis results indicated that the perceived level of ESG management had a positive impact on the social values orientation of organizational members within public sports organizations, and this social values orientation was found to enhance organizational citizenship behavior. Particularly, considering the differences based on employment types, regular employees showed a more positive response to ESG management compared to non-regular employees, and this was found to have a greater influence on organizational citizenship behavior. This study provides insight into how different members of the organization respond to ESG management by taking into account disparities in employment kinds. It also emphasizes the significance of ESG management for internal culture, values, and member behavior in public sports organizations.

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Section: 서론unclassified

The Impact of Public Sports Organization Members' Perception of ESG Management on Organizational Citizenship Behavior: Focusing on the Mediating Effect of Social Value Orientation and the Moderating Effect of Employment Type

Kim,

Kim

2024

APJCRI

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“…In the Korean academic sphere as well, ESG management in sports organizations has been a topic of ongoing discussion since 2021, albeit in relatively small numbers. As of January 2024, nine studies (based on the Korean Citation Index) have been reported, categorizing the topics into marketing strategies [24][25][26][27], organizational management [28][29][30], and the development of evaluation indicators and scales [31,32]. Previous studies have mainly focused on empirical analysis and hypothesis testing, particularly centered around professional sports clubs and sports (public) organizations.…”

Section: Related Workmentioning

confidence: 99%

“…As a result, a final Q-sample of 25 factors was extracted, detailed in Table 2. Source: 1= [24], 2= [29], 3= [31], 4= [28], 5= [32], 6=In-depth interview Support for local community's sports activities…”

Section: Q-sample (Or Q-statement)mentioning

confidence: 99%

Conceptualization of ESG Management Values of Professional Sports Clubs: From Consumers’ Perspective

Myung

2024

Preprint

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Discussions and practices on sustainability are actively underway around the world. In this social context, this study conceptualized ESG management values focused on sports organizations, especially professional sports clubs in Korea. Utilizing Q Methodology, suitable for research on individual's subjectivity, we explored ESG management values accepted by consumers of Korean professional sports. As a result, the ESG management values were confirmed as follows: ‘Type I: Trust-Management Emphasis,’ ‘Type II: Local-Community Emphasis,’ and ‘Type III: Safety-Respect Culture Emphasis.’ While each of the three types accepted governance, social responsibility, safety, and respect culture as their main values, they tended to deny environment-related values. Accordingly, this study provided two discussions: ‘Professional sports consumers’ low awareness of the environment’ and ‘Reinterpretation of environmental values among the ESG management values of professional sports clubs’. In conclusion, the three types are significant in that (1) they well reflect the social and cultural context of Korean professional sports and consumers' perceptions, and (2) they provide a new perspective on the ESG management value of professional sports teams.

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프로야구 팬들의 지각된 가치와 구단 충성도의 관계에서 구단의 Esg 경영활동 기대인식의 조절효과 연구

김,

김

2024

Korean J. Phys Educ

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Influence on Sport Consumers' Perception of ESG Management on Corporate Image, Attitude toward Corporate, and Loyalty

Cited by 7 publications

References 0 publications

The Impact of Public Sports Organization Members' Perception of ESG Management on Organizational Citizenship Behavior: Focusing on the Mediating Effect of Social Value Orientation and the Moderating Effect of Employment Type

The Impact of Public Sports Organization Members' Perception of ESG Management on Organizational Citizenship Behavior: Focusing on the Mediating Effect of Social Value Orientation and the Moderating Effect of Employment Type

Conceptualization of ESG Management Values of Professional Sports Clubs: From Consumers’ Perspective

프로야구 팬들의 지각된 가치와 구단 충성도의 관계에서 구단의 Esg 경영활동 기대인식의 조절효과 연구

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