Influence on the Use Intention of Alipay Payment Service by Chinese Tourists Visiting Korea

Abstract

Purpose: In the past, the South Korean government made various efforts to attract Chinese tourists, resulting in gradually more inbound tourists. In 2016, the number of Chinese tourists to South Korea peaked at 8.06 million and became the top source market. Nevertheless, increasing numbers of consumers choose to adopt the mobile payment tool instead of cash and credit cards in modern times with developed IT services. Research design, data, and methodology: IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used to analyze the data, which was collected from hotel employees in China from March 25 to May 10. Results: First, Interactivity, security, convenience, local information supply and user interface had positive effects on satisfaction and reliability. Second, it was believed that the convenience of Alipay played a positive role in increasing reliability and satisfaction through verification. Third, the role of use rate was found to be important in the development of Alipay functions. Conclusions: Based on the result, an analysis on the development of the Alipay market and the use of Alipay in South Korea is warranted. Furthermore, this paper will serve as a basis for flexible strategic plans for the development of Alipay and SMEs in South Korea.

Mobile payment technology in hospitality and tourism: a critical review through the lens of demand, supply and policy

“…As shown in Figure 1, these two perspectives can be further decomposed. The major research outcomes of the response of tourism customers to m-payment include the intention to use, reuse or adopt (Cheng and Huang, 2013;Gunden et al, 2020;Kang and Namkung, 2019;Mallat and Tuunainen, 2008), attitude (Gu, 2018;Lubbe and Louw, 2010), satisfaction (He et al, 2019;Palumbo and Dominici, 2015), actual usage (Park and Tussyadiah, 2017), trust (Vallespín et al, 2018) and perceived value (Wang and Wang, 2010). Among them, the most extensively investigated IJCHM 33,10 outcome is the intention to use.…”