Influencers and Social Media: State of the Art and Bibliometric Analysis

Fornandez-Prados, Juan S.; Díaz, Antonia Lozano; Bravo, César Bernal; Rodríguez, Jesús Muyor

doi:10.1109/iciet51873.2021.9419581

Cited by 8 publications

(6 citation statements)

References 9 publications

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“…The heightened impact of attractiveness and influencer-consumer congruence in Western countries is in line with our anticipated effects for individualistic cultures. Geographical context, cultural norms, user behavior, and platform preferences substantiate the observed variances in effect sizes (Abidin & Brown, 2018), providing plausible insights into the disparities corroborated by existing literature (Fernández-Prados et al, 2021).…”

Section: Geographical Contextsupporting

confidence: 57%

“…Academic research on social media influencers is disproportionately concentrated in Anglo‐Saxon regions, predominantly the United States (Fernández‐Prados et al, 2021). The global footprint of social media influencers, however, suggests a varied impact across regions.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…The bibliometric analyses by Fernández-Prados et al (2021) and Ye et al (2021) showed an almost exponential growth in social media influencerrelated publications since 2017, with an annual doubling rate. Anglo-Saxon countries, especially the United States, mostly contribute to the published literature, as reported by Fernández-Prados et al (2021). Primary research areas in social media influencer marketing converge, as revealed by recent literature reviews conducted by Hudders et al (2021), Vrontis et al (2021), and Cho et al (2022).…”

Section: Introductionmentioning

confidence: 99%

“…From 2011 to 2020, social media influencer academic research has significantly increased, according to Hudders et al (2021), Fernández‐Prados et al (2021), and Ye et al (2021). The bibliometric analyses by Fernández‐Prados et al (2021) and Ye et al (2021) showed an almost exponential growth in social media influencer‐related publications since 2017, with an annual doubling rate. Anglo‐Saxon countries, especially the United States, mostly contribute to the published literature, as reported by Fernández‐Prados et al (2021).…”

Section: Introductionmentioning

confidence: 99%

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Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations

Han,

Balabanis

2023

Psychology and Marketing

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This meta‐analytic review offers a comprehensive framework for studying social media influencers by integrating multiple theoretical perspectives and measures. It analyzes 250 effect sizes from 53 studies, highlighting the significance of credibility, trustworthiness, and perceived expertise of social media influencers in shaping attitudinal outcomes. Source Credibility Theory emerges as the most robust explanatory framework, while Parasocial Interaction Theory and Congruity Theory also play essential roles. For behavioral outcomes, Source Credibility Theory and Congruity Theory remain influential, with moderate effects observed for homophily and variables from the two‐step flow model. Methodological diversity, geographical context, platform context, product context, and influencer type contribute to variations in effect sizes. These findings provide insights into social media influencer influence dynamics and guide future research. Moreover, they contribute to theory development by shedding light on the mechanisms and conditions underlying social media influencer influence on consumer attitudes and behaviors.

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Section: Geographical Contextsupporting

confidence: 57%

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations

Han,

Balabanis

2023

Psychology and Marketing

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“…The link between two nodes reflects two co-cited works, while the size of the node denotes the frequency of citations. McCain [71] proposed identifying the similarity of articles using the number of author co-citations [82]. Therefore, the current study selected SMRS-related articles with citations from three notable clusters differentiated by color for easy visualization.…”

Section: E Number Of Author's Co-citationmentioning

confidence: 99%

Social Media Recommender Systems (SMRS): A Bibliometric Analysis Study 2000–2021

et al. 2022

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The increasing popularity of social media resources such as blogs, bookmarks, chatrooms, forums and video portals in recent years has attracted diverse users. Following the rise of the Internet, online content has become overloaded, prompting the introduction of recommender systems on social media. As a result, research on the dynamic growth of recommender systems in social media has gained significant traction since the year 2000. Social media recommender systems (SMRS) utilize multiple recommendation fields such as item, user, location, tag, event, tour and game in searching for preferred recommended information. Thus, young research fellows, academic scholars and practitioners must understand the need for SMRS to be complemented with recommendation fields. This requirement underlines the significance of a bibliometric analysis that focuses on social media based on existing publications. Hence, using the Web of Science (WoS) database, this study aimed to gather statistical information on SMRS to help researchers acquire an extensive understanding of such systems. The analysis was conducted by identifying SMRS-related publications and scientometric indicators to assess the growth rate, including the relative growth rate (RGR), doubling time (DT) and the field-normalized citation score (NCSf)-for citation analysis. Overall, this bibliometric study provides relevant measures for comparing and improving the citation rate of publications for new researchers.

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The Pinnacle of Influence: Unveiling the Evolution, Global Dynamics, and Multidisciplinary Tapestry of Social Media Influencer Marketing (2016–2024)

Arora,

Siddhey

2024

Information Systems Engineering and Management

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Influencers and Social Media: State of the Art and Bibliometric Analysis

Cited by 8 publications

References 9 publications

Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations

Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations

Social Media Recommender Systems (SMRS): A Bibliometric Analysis Study 2000–2021

The Pinnacle of Influence: Unveiling the Evolution, Global Dynamics, and Multidisciplinary Tapestry of Social Media Influencer Marketing (2016–2024)

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