Influencers in quarantine: adaptation of their contents and production formats

León, Laura; Mateus, Julio César

doi:10.23919/cisti52073.2021.9476585

Cited by 1 publication

(1 citation statement)

References 22 publications

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“…El presente trabajo es el resultado de un estudio exploratorio con un enfoque cualitativo que busca profundizar en los significados y experiencias de los individuos que conformaron la muestra (Leon & Mateus, 2021). Para ello, se elaboró una guía de preguntas semiestructuradas que tuvo como ejes la opinión de los entrevistados respecto a los objetivos específicos del estudio: conocer su percepción sobre su rol como influencers en la sociedad, y los cambios y resistencias en sus hábitos de producción y contenidos en el contexto de pandemia.…”

Section: Metodologíaunclassified

Influencers peruanos, ciudadanía mediática y su rol social en el contexto del Covid-19

Mateus

León

Núñez-Alberca

2022

Comysoc

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The covid-19 pandemic has impacted the digital public sphere considerably, causing influencers to reflect on their work and social responsibilities. Users and virtual communities have articulated the need for information to be provided to them on informal political spaces characterized by the coexistence of leisurely and entertainment activities. This exploratory qualitative study is based on in-depth interviews of 13 Peruvian influencers with varying levels of influence and hailing from different regions. Such an exploration facilitates an understanding of the influencers’ coping strategies in this scenario as well as their perspectives as media citizens. We conclude that the relationship between influencers and their communities can assume high levels of civility and social commitment in a critical context; such a relationship is further enhanced by means of content that integrates information and entertainment.

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Section: Metodologíaunclassified