Influencers in Tourism Digital Marketing: A Comprehensive Literature Review
Dedy Iswanto,
Tanti Handriana,
Asfarony Hendra Nazwin
et al.
Abstract:Almost all business sectors in various developed and developing countries have realized the importance of transforming conventional marketing to digital marketing, the goal is to increase sales. Many marketing strategies can be applied to increase sales, including utilizing influencers in digital marketing. This study aims to identify digital marketing strategies that have been widely used by researchers in various countries and look for new models or new strategies that are relevant to be applied in developin… Show more
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