“…It is well-accepted in the scholarly literature that question wording can bias responses (Payne 1951;Hunt, Sparkman, & Wilcox, 1984;De Poot & Semin, 1997;Wisner & Corney, 1997;Gilbert & Horsnell, 1998;Kolodinsky, DeSisto, & Narsana, 2004;Bickart, Phillips, & Blair, 2006;Bartkus et al, 2009;Chida & Gartner, 2010). Of the various types of wording errors, the use of doublebarreled questions appears to be the most common among comment cards (Wisner & Corney, 1998;Bartkus et al, 2009).…”