Influences on the Teaching of Arabic and Islamic Studies in UK Higher Education

Bernasek, Lisa; Canning, John

doi:10.1177/1474022209339954

Cited by 2 publications

(2 citation statements)

References 16 publications

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“…as the main determinants of branding. However, branding in Islamic higher education has different aspects due to the nature of the Islamic studies and the new trend of increasing the global demand on graduates with Islamic higher education degree (Bernasek and Canning, 2009). The demand on Islamic studies is relatively increasing not only in the Middle East but also in the Western countries as figures suggest that the Muslims younger population will expand in the upcoming years (Wilson and Liu, 2010).…”

Section: Introductionmentioning

confidence: 99%

“…The demand on Islamic studies is relatively increasing not only in the Middle East but also in the Western countries as figures suggest that the Muslims younger population will expand in the upcoming years (Wilson and Liu, 2010). Also, from a labour market point of view there is a high-expected potential growth of the Islamic market that makes it essential for any international company to study how to serve modern Muslim consumers (Alserhan, 2010;Bernasek and Canning, 2009). Hence, there is a high demand for graduates with Islamic studies background and at the same time with strong international exposure.…”

Section: Introductionmentioning

confidence: 99%

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Branding Islamic studies: exploratory study in the Middle East

Mourad

Karanshawy

2013

Journal of Islamic Marketing

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Purpose -The purpose of this paper is to enhance the academic understanding of the perception of brand dimensions in the Islamic Higher Education Institutions (IHEIs) and explore the implications for managerial practice. The main objective of this research is to identify the branding aspects that apply to higher education branding in general and Islamic higher education in particular. The empirical setting is the Middle East, which has a mixture of public and private Islamic institutions working on spreading the moderate Islamic thoughts internationally. Design/methodology/approach -The methodology used to guide the research is based on exploratory qualitative research approach composed of 45 in-depth interviews with academicians and executives from five Gulf countries. The adopted qualitative approach is based on inductive logic to help reveal the main criteria influencing the perception of IHEIs' brands. Findings -The results provide partial support for the proposed conceptual framework of the dimension of branding in the Islamic higher education market, with the functional dimension being far more significant than the social, mental and spiritual dimensions. Findings indicate that internationalisation will be the key element that influences the perception of the brand in the new competitive environment. The research also reveals the respondents' ideal definition of a good brand, the perception of brand's determinants and the general characteristics of the ideal higher education institution. Practical implications -Recommendations are provided to decision makers in IHEIs, in order to develop their educational services and enhance their institutions' brand image. Originality/value -This research helps in structuring what defines a good IHEI brand, from the perspective of academicians and experts in the labour market.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Branding Islamic studies: exploratory study in the Middle East

Mourad

Karanshawy

2013

Journal of Islamic Marketing

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Who Defines Islam? Critical Perspectives on Islamic Studies

Belhaj

2023

Religions

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This paper endeavors to answer the question of who defines Islam as an academic discipline. Firstly, it discusses the epistemic authority of producers and transmitters of knowledge about Islam. It is argued here that, despite modernization, religious scholars and learning centers in the Muslim world still define, to a certain extent, the main curriculum of texts and interpretations of the Muslim tradition within the discipline of Islamic studies. Furthermore, Western scholars of Islamic studies must navigate between the demands of politics and identity, which put pressure on the discipline. Secondly, this article maps the major models and approaches of Islamic studies at work today. In particular, this section highlights the diversity of research norms and practices in Europe. Finally, multiple critiques produced by decolonial, historicist, and theological views within the field of Islamic studies are shown to be complementary rather than exclusivist.

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Influences on the Teaching of Arabic and Islamic Studies in UK Higher Education

Cited by 2 publications

References 16 publications

Branding Islamic studies: exploratory study in the Middle East

Branding Islamic studies: exploratory study in the Middle East

Who Defines Islam? Critical Perspectives on Islamic Studies

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