Influencia de la cultura en el comportamiento de compra online de productos turísticos. El caso de España y México

Blas, Silvia Sanz; Mafé, Carla Ruíz; Pérez, Isabel Pérez; Ortega, Blanca Hernández

doi:10.15446/innovar.v24n54.46656

Cited by 6 publications

(6 citation statements)

References 51 publications

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“…The importance of the environment surrounding each consumer, both virtual and real, is evident in the behavior that he/she performs. For this reason it is essential to understand how it does so in order to enhance the strategies to be carried out (Sanz‐Blas et al, 2014). Based on this, the following hypothesis can be established:Hypothesis Social influence positively affects the consumer's intention to use the Zara app .…”

Section: Theorical Frameworkmentioning

confidence: 99%

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Acceptance factors of Zara's shopping app among fashion consumers during COVID‐19

Gil‐Cordero

Ledesma‐Chaves

Baena‐Luna

2023

J of Consumer Behaviour

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Online sales in the textile sector are undergoing a comprehensive renewal process as a result of COVID-19. This article analyzes how the pandemic has influenced the ZARA brand in its sales channel through its mobile application (app). This analysis has been carried out through the development of a UTAUT 2 model into which the constructs of Corporate Social Responsibility (CSR) and Design have been incorporated. Based on a sample of 736 Spanish people, an anonymous online questionnaire was distributed, and the responses were modeled using structural equations with Smart-PLS. From the results obtained and their interpretation, it is evident how, when purchasing textile products through the app, consumers are indifferent to the CSR of the brand, while design, ease of condition, and habit are shown as the elements that exert the greatest influence on the buyer. Despite being a growing trend within companies, the importance of CSR actions is not yet a determining factor in the intention to use fashion apps. Perhaps in a situation of uncertainty, consumers seek refuge in a well-known brand, without assessing whether the company is aligned with the interests of its environment. In times of COVID-19, users have changed their shopping habits, directly influencing online shopping. But what are the acceptance factors of these apps during this COVID-19 era? For this study, we have analyzed the ZARA fashion app through a sample of users in Spain, where the app has a higher number of active users.

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Section: Theorical Frameworkmentioning

confidence: 99%

“…For this reason it is essential to understand how it does so in order to enhance the strategies to be carried out (Sanz-Blas et al, 2014). Based on this, the following hypothesis can be established: Hypothesis 5.…”

Section: Social Influencementioning

confidence: 99%

Acceptance factors of Zara's shopping app among fashion consumers during COVID‐19

Gil‐Cordero

Ledesma‐Chaves

Baena‐Luna

2023

J of Consumer Behaviour

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“…Although external and personal constraints make it difficult to act, the immediate determinant of the behavior is the person's intention to perform that behavior (Nuttavuthisit & Thøgersen, 2017). Therefore, TPB is an adequate behavioral theory to explain the intentions and behaviors of individuals (Sun, & Linton, 2018), as it can be predicted with considerable accuracy based on evidence that within the variables of analysis, there are items such as attitudes toward behavior (ATT), subjective norms regarding behavior (SN), and perceived control over behavior (PBC) (Sussman & Gifford, 2019;Colqui & Palomino, 2021;Emekci, 2019;Tomás, 2001;Durán et al, 2007;Miranda & Briley, 2021;Sanz et al, 2014 andChoque, 2020). That is, intentions are supposed to capture the motivational factors that influence behavior; they indicate how much people are willing to try and strive to perform the behavior.…”

Section: Theory Of Planned Behavior (Tpb)mentioning

confidence: 99%

Rural and agricultural productive development behavior. A literature review from the theory of planned behavior between 2008 and 2022

Ordoñez-Abril,

Aragón-Sánchez,

Ríos-Chávez

et al. 2023

IRJ

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The different studies on behavior and decision-making in rural, agro-industrial, territorial, and development projects have gained importance in recent years, mainly due to the need to understand and comprehend those factors of human behavior that affect productive rural development. A systematic review of the literature on planned behavior in rural and agricultural project development between 2008 and 2022 was carried out. The work was carried out by consulting scientific and academic databases such as ScienceDirect, ISI - Web of Science, Springer, Scielo, Emerald, and Scopus, completing the process with content analysis and systematization of articles in NVivo software. Three significant clusters of studies focused on development behavior, rural behavior, and productive development were identified. It was concluded that behavioral studies and their different analysis methods in the rural and agricultural fields aim to improve standard practices through participatory methodological proposals, which reflect on social behavior and the adoption and implementation of practical agricultural development models.

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“…Factores sociodemográficos, factores económicos, familiaridad, confianza, el uso de internet. Sanz (2014) TCP y la cultura.…”

Section: Concha (2018)unclassified

“…El uso del internet ha generado grandes cambios en la relación del consumidor con la empresa, causando hábitos de compra en los individuos en un entorno online (Sanz, Ruiz, Perez, & Hernandez, 2014). Dentro de los principales usos del internet en usuarios mexicanos se encuentra el acceder a redes sociales, le sigue la búsqueda de información ambos con altos porcentajes, sin embargo, el realizar compras o ventas por internet tiene porcentajes considerables.…”

Section: Introductionunclassified

Análisis de los factores que influyen en la intención de compra online

López-Piñón,

Terán-Cazares

2020

VinculaTégica

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El tema del comercio online presenta un rápido crecimiento se ha evidenciado como una tendencia emergente entre diferentes consumidores. La popularidad del comercio online ha sido de interés para expertos en marketing e investigadores a enfocarse en esta área. Esta investigación tiene como objetivo analizar la literatura relacionada con factores como: percepciones del consumidor en el proceso de compra online, el perfil sociodemográfico del consumidor online y la adopción a la innovación tecnológica del consumidor online. Se realizó un análisis exploratorio y descriptivo para identificar las investigaciones en los factores de interés. La literatura reconoce una variedad de factores asociados a la intención de compra online y con un énfasis especial en los factores que aquí se proponen.

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Influencia de la cultura en el comportamiento de compra online de productos turísticos. El caso de España y México

Cited by 6 publications

References 51 publications

Acceptance factors of Zara's shopping app among fashion consumers during COVID‐19

Acceptance factors of Zara's shopping app among fashion consumers during COVID‐19

Rural and agricultural productive development behavior. A literature review from the theory of planned behavior between 2008 and 2022

Análisis de los factores que influyen en la intención de compra online

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