In the era of big data, the social environment is developing every day, and without exception company social environment will issue corresponding advertisements in response to different social policies to increase the influence of publicity. Grier and Deshpande's article mention the theory of group identity. This theory shows that in a social group, group members take the group's goal as their ambition. The researchers illustrate that targeted advertising is the most effective and understands the society, because the impact on the uniqueness of consumers [4]. This research is aimed at Victoria's Secret Company's advertisement, mainly study the relationship between social environment and advertisement. Research the influence of social factors on advertising content by comparing the design of past advertisements and the current changes. This article will also study the propaganda model and the company's design philosophy and analyze the company's current situation, explore the problems encountered in the development of Victoria's Secret. The present research fundamentally used the research method of literature review and the author combined previous theories and data analysis to achieve the purpose of this research. Through analysis, it can be concluded that advertising change with adjustments in the social environment, and the social surroundings have impacts on advertising significance.