Influencing Factors on Tourists’ Intentions for Sustainable Tourism Destinations: Moderating Effects of Financial Constraints and Moral Reflectiveness
Abderrahim Laachach,
Arej Alhemimah
Abstract:This study investigates the relationships between environmental awareness, travel motivations, tourism knowledge, and intentions to choose sustainable destinations. Using a survey of 495 participants and Partial Least Squares Structural Equation Modeling (PLS‐SEM), we examine how financial constraints and moral reflectiveness moderate these relationships. Our findings indicate a strong positive correlation between environmental values and support for sustainable tourism. Travel motivations, knowledge about sus… Show more
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