Influential factors in the consumption of water by schoolchildren in Mexico
Marilu Fernandez-Haddad,
Maria Isabel Huerta-Carvajal
Abstract:Purpose
Based on the assumptions of the social ecological theory (SET), this study aims to identify the factors that influence water consumption by the schoolchildren segment in urban communities in Mexico, to further develop a community-based social marketing intervention.
Design/methodology/approach
This study was formative research, quantitative and qualitative in nature, consisting of a survey, focus groups and in-depth interviews. It was conducted in public and private elementary schools in central Mexi… Show more
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