“…Despite strong recommendations by advisory groups, including the World Health Organization, uptake of influenza vaccination by pregnant women, in particular, is low. In their study published in this issue of the MJA , Rowe and her co‐authors report that, after seven years of a program for vaccinating pregnant women in Victoria against influenza, coverage remains suboptimal (61% in 2017), but is higher for pertussis vaccination (82%), publicly funded since 2015. In England, the corresponding rates were 47.2% for influenza vaccination (2017–18 season) and 68.2% for pertussis vaccination (July–September 2018)…”