“…To understand this approach, it is first necessary to recognize that there exists an institutional incongruity between the laws, codes and regulations of formal institutions and the norms, beliefs and values of informal institutions (North, 1990;Webb et al, 2009Webb et al, , 2013. Enterprises operate in the informal economy when the norms, values and beliefs (informal institutions) differ to the laws and regulations (formal institutions), resulting in what formal institutions deem to be illegal activities being seen as socially legitimate in terms of the norms, values and beliefs of entrepreneurs (Williams and Shahid, 2015). Therefore, to tackle enterprises in the informal economy, there is a need to reduce this asymmetry between the formal and informal institutions.…”