“…The knowledge creation process is defined by scientists as the process of knowledge transformation through different levels of learning (García-Fernández, 2015;Känsäkoski, 2017;Claver-cortes et al, 2018), the development of existing or new competence within the organization (Probst et al, 2000;Ceptureanu & Popescu, 2018;Mahdi et al, 2019), the dynamic interaction of tacit and explicit knowledge and the transformation of individual knowledge into organizational context (Nonaka & Toyama, 2004;Sun, 2010;Rusly et al, 2012;Wee & Chua, 2013;Wahba, 2015;Little & Deokar, 2016), the ability of an organization to generate new and useful ideas and solutions (Sangari, Hosnavi, & Zahedi, 2015;Henttonen et al, 2016;Kianto et al, 2016) in order to improve processes, identify new opportunities, develop innovation (Wee & Chua, 2013;Ranjbarfard et al, 2014;Little & Deokar, 2016), increase knowledge created value (Rusly et al, 2012;Claver-cortes et al, 2018), and preserve or gain a competitive advantage (Mehralian, Nazari, Akhavan, & Rasekh, 2014;Little & Deokar, 2016;Sirorei & Fombad, 2019). Knowledge creation is defined as the development of existing and new organizational competence (knowledge, abilities and skills) in order to implement knowledge strategy, achieve organizational performance outcomes, create mutual value, and increase uniqueness and leadership in the market.…”