2011
DOI: 10.1257/aer.101.4.1591
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Information and Prices with Capacity Constraints

Abstract: In the theoretical literature on consumer search, one conclusion is nearly universal: as buyers become better able to observe and compare prices ex ante, sellers will set lower prices in equilibrium. In this paper, I examine a standard consumer search model with one small -- yet often relevant -- additional restriction: I assume that sellers are capacity constrained. In this environment, I illustrate that the conventional wisdom regarding information and prices does not necessarily hold: having more informed c… Show more

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Cited by 67 publications
(107 citation statements)
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“…Increasing the buyer-seller ratio shows induces a large positive marginal impact on expected revenue, justifying an increase in advertising intensity. This positive correlation between equilibrium price and measure of informed buyers, those who receive ads, has also been shown by Lester (2011) but for finite markets only. 7 Here we find this effect but in a large market for relatively low buyer-seller ratio and the number of informed buyers is endogenous.…”
Section: Introductionsupporting
confidence: 64%
“…Increasing the buyer-seller ratio shows induces a large positive marginal impact on expected revenue, justifying an increase in advertising intensity. This positive correlation between equilibrium price and measure of informed buyers, those who receive ads, has also been shown by Lester (2011) but for finite markets only. 7 Here we find this effect but in a large market for relatively low buyer-seller ratio and the number of informed buyers is endogenous.…”
Section: Introductionsupporting
confidence: 64%
“…Lester (2011) shows that increasing the fraction of informed buyers can increase or decrease prices, depending on parameters. This is contrary to conventional wisdom, and to sev- we are in a pure random or a pure directed search world, and both have no dispersion; when the fraction is between 0 and 1 there is price dispersion; and so it is obviously nonmonotone in information.…”
Section: Issues Applications and Extensionsmentioning
confidence: 99%
“…Following the argument in Lester (2011), it is easy to see that there are at most two submarkets in equilibrium. A profit-maximizing seller will either post (q l , d l ) to serve both informed and uninformed buyers, or post (q h , d h ) to serve only uninformed buyers.…”
mentioning
confidence: 96%
“…Here, we introduce some randomness in the search process following Lester (2011). The idea is to let some buyers be uninformed about the offer ex ante so that they may randomly visit different submarkets.…”
mentioning
confidence: 99%