Information available on a web site: effects on consumers' shopping outcomes

Kim, Jung‐Hwan; Lennon, Sharron J.

doi:10.1108/13612021011046093

Cited by 49 publications

(50 citation statements)

References 55 publications

(63 reference statements)

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“…In general, the findings of this study, provide support for the affirmation made by scholars (e.g. Kim and Lennon, 2010) who argued that the effectiveness of marketing information system is set up to compose both internal and external components. More particularly, marketing information system could contribute to the proper identification of consumer needs and, as an outcome, help to cultivate a more satisfied and loyal customer (Kalliopi and Christos, 2010).…”

Section: Discussionsupporting

confidence: 57%

Study on the Relationships among Marketing Information System Quality and Brand Equity Management in Banking Sector

Ali

2015

Asian bus. rev.

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Section: Discussionsupporting

confidence: 57%

Study on the Relationships among Marketing Information System Quality and Brand Equity Management in Banking Sector

Ali

2015

Asian bus. rev.

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“…Videos produced for the purpose of selling and marketing the products shown (Scott, 2010) have been classified as a multimedia product viewing element by previous retail academics (Kim and Forsythe, 2007;Rowley, 1996). Product/service/fashion information (Grandon and Ranganathan, 2001;McCormick and Livett, 2012) Decrease perceived risk (Park and Stoel, 2002) Intention to re-visit (Kim and Lennon, 2010b) Purchase intent (McCormick and Livett, 2012;Kim and Lennon, 2010b;Park and Stoel, 2002) Purchase decisions (Szymanski and Hise, 2000) Inspiration and entertainment (McCormick and Livett, 2012) Product promotions…”

Section: Videomentioning

confidence: 99%

Marketing design elements of mobile fashion retail apps

Magrath

McCormick

2013

Journal of Fashion Marketing and Management: An International Journal

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -Whilst some may argue that e-commerce design literature can be applied to the designing of mobile commerce channels, it is an assumption that may come at the expense of the retailer. The purpose of this paper is to identify which marketing design elements could be integrated within a retailer's mobile strategy and suggest the importance of empirical testing. An academic or practitioner must primarily understand the abundance of marketing tools that can be integrated into a mobile strategy before they can begin to investigate the consumer effects. Design/methodology/approach -A literature review of online and mobile design elements is undertaken, in order to develop and illustrate a holistic framework of stimuli for commercial and academic appreciation. Although literature regarding the variety of marketing design elements online is profuse, a holistic framework currently does not exist, an absence that this paper fulfils. Findings -The paper collates and identifies 18 individual marketing design stimuli classified within four stimulus categories relating to their purpose and form. Originality/value -Literature concerning e-commerce design and strategy is currently prevalent; however, due to the immaturity of mobile commerce, literature is deficient concerning the strategic design and implications of mobile applications. Although £68.2 billion was spent online in 2011, mobile commerce sales represented less than 5 per cent, highlighting an immediate requirement for research into how such sales could be improved.

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“…In this study, PU is defined as user's perception of the benefits of using mobile applications installed in a mobile terminal [5]. Satisfaction is operationally defined as the degree of user affect while using mobile applications by a mobile terminal [5,41].…”

Section: The Roles Of Pu and Satisfactionmentioning

confidence: 99%

Exploring Mobile Terminal Continuance Usage from Customer Value Perspective

Yang

Guo

2019

Information

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With the large-scale growth of mobile terminal users, exploring their continuance use behavior attracts wide attention. However, there is insufficient research on user psychological states in different hierarchy models towards continuance use of a mobile terminal. This study advanced a mediation model of continuance use of a mobile terminal with a moderator based on expectation confirmation theory from the perspective of customer value dimension. Data were collected in China, and 311 samples were used to examine the hypotheses provided from the research model with the partial least squares structural equation modeling method. The empirical results indicate that perceived usefulness positively influences continuance use of a mobile terminal, and perceived usefulness positively influences satisfaction and in turn impacts on continuance use of a mobile terminal. Specially, there is a significant mediating effect of attitude loyalty between satisfaction and continuance use of a mobile terminal. Moreover, the results also verify that mobility negatively moderates the relationship between attitude loyalty and continuance use of a mobile terminal. Our findings suggest that user psychological states are in different levels to reflect mobile terminal user value during the process of continuance use of a mobile terminal. Moreover, our findings indicate the boundary condition in continuance use of a mobile terminal.

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Information available on a web site: effects on consumers' shopping outcomes

Cited by 49 publications

References 55 publications

Study on the Relationships among Marketing Information System Quality and Brand Equity Management in Banking Sector

Study on the Relationships among Marketing Information System Quality and Brand Equity Management in Banking Sector

Marketing design elements of mobile fashion retail apps

Exploring Mobile Terminal Continuance Usage from Customer Value Perspective

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