“…Moreover, it is known that individual characteristics, such as health status (e.g., Ek & Heinströ m, 2011;Eriksson-Backa, 2003), self-efficacy (e.g., Pálsdó ttir, 2008), stage of behavior change (Hirvonen, Huotari, Niemelä, & Korpelainen, 2012) and educational level (e.g., Ek & Widén-Wulff, 2008), influence the way people interact with health information and how that information has an impact on their cognitions, affect, and behavior (see also Anker, Reinhart, & Feeley, 2011). To understand how to tailor information appropriately for different individuals, their preferences for feedback message tactics, as well as the individual characteristics influencing these preferences, should be considered and even objectively measured (see Enwald et al, 2012).…”