“…At first thought it might seem prudent to use actual entrepreneurs as participants. However, despite the potential benefits of focusing on selected professionals for experiments (Alevy et al, 2007;Drehmann et al, 2005;Elston et al, 2006;Elston and Audretsch, forthcoming), there are at least three reasons why established entrepreneurs (e.g., business owners) are not a suitable population for our experiment. First, established entrepreneurs have already revealed their occupational choice and would therefore bias our sample on one of the possible outcomes of entrepreneurial talent.…”