Information Communication Technology and the Marketing of Airline Services in Malaysia: A Survey of Market Participants in the Airline Industry

Oyewole, Philemon; Sankaran, Muthulakshmi; Choudhury, Pravat K.

doi:10.1080/15332960802218802

Cited by 7 publications

(5 citation statements)

References 21 publications

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“…The study by Graham and Bansal (2007) also showed that airlines responded to safety demands by making safety improvements and marketing them to inform consumers about them. The statement was also supported by Oyewole et al (2007) that the safety of the airlines is a part of the image it brings to the consumers, and it also constitutes an essential contribution to the image of an airline. Also to Barnett (2020), safety is arguably the most important "quality" attribute of commercial aviation.…”

Section: Literature Reviewmentioning

confidence: 94%

Hedonic preference of airline passengers

Caliao¹,

Yumul²,

Tamayo³

et al. 2023

Int. j. adv. appl. sci.

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The purpose of this study is to determine which airlines Davao City-bound and outbound passengers prefer. Passenger information was acquired via survey questionnaires employing the Likert scale. In this study, non-experimental quantitative research employing a casual research method was employed. Using descriptive and informal research methodologies, this study investigated whether demographic variables and airline service quality influence the airline service choices of Davao City passengers. This investigation employs artificial neural network research to determine which factors influence airline preference. The majority of air carrier respondents are between the ages of 21 and 35, are predominantly female, and are employed by private companies. The airline preferences of passengers are influenced by price, cabin services, flight schedule, safety, on-time performance, and employee conduct. Important airline demographics included age, occupation, and sex. Price is the most significant criterion when selecting an airline, followed by flight schedule, on-time performance, and employee conduct. Flights should offer discounts to students and senior citizens. They may adjust fares based on the findings. To attract a broader age range of customers, airlines should strategically organize their marketing and focus on specific market niches. To increase sales, airlines may consider offering discounted, low-cost, or one-peso fares during certain times. To assist time-sensitive travelers in reaching their destinations in the event of airline delays or cancellations, alternative flights are advised. To gain a deeper understanding of airline carrier selection, research should be extended, employing a larger sample or alternative statistical methods.

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Section: Literature Reviewmentioning

confidence: 94%

Hedonic preference of airline passengers

Caliao¹,

Yumul²,

Tamayo³

et al. 2023

Int. j. adv. appl. sci.

View full text Add to dashboard Cite

show abstract

“…Airlines face the conundrum of having to enhance services whilst seeking to keep costs low and operating on slim margins [67]. Through the implementation of the Kano model, management decisions on investments to improve service quality can be enhanced and resource allocation optimised [66].…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Investigating Airline Service Quality from a Business Traveller Perspective through the Integration of the Kano Model and Importance–Satisfaction Analysis

et al. 2023

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This study uses the Kano model and importance–satisfaction analysis (ISA) to assess airline service quality by identifying the prioritised service quality attributes (SQA) for business travellers. The study aims to produce suggestions for airline executives on how to allocate resources in the most effective way to enhance the quality of service and increase customer satisfaction. A conceptual framework divides business travellers into four Clusters based on the behavioural variables of flight length and cabin class. For each Cluster, business traveller expectations for fourteen SQAs were assessed through using the Kano model while integrating the ISA. The empirical phase employs a 38-item questionnaire that was shared on various frequent flyer and business travel forums. Additionally, this study utilises an adapted qualitative questionnaire where four airline managers expressed their perceptions on how they think business travellers perceive the fourteen SQAs. The analysis reveals four categories, namely ‘concentrate here’, ‘keep up the good work’, ‘low priority’, and ‘possible overkill’, exhibiting the importance and satisfaction of the fourteen SQAs. Findings show that resource allocation was adequate on only five attributes out of fourteen. The analysis of the airline manager responses shows differences in their assessment when compared to business travellers for two tangible attributes.

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“…It is a type of technology that is used to create, store, exchange, and utilize various types of information (business data, motion pictures, voice chats, multimedia presentations, and other forms of technology). It includes various equipment, applications, and fundamental services used to process data (Oyewole et al, 2008).…”

Section: Information Technologymentioning

confidence: 99%

Information Technology and its Role in Improving the Quality of Financial Control due to Corona Pandemic: the Jordanian Income Tax as A Case Study

Alrjoub,

Al-Qudah,

Al-Othman

et al. 2023

J. Professional Business Review

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Purpose: This study aims to examine the impact of information technology aspects and its role in improving the quality of personal income tax financial control in Jordan due to the corona pandemic Design/ methodology/ approach: The sample of the study consists of (166) tax auditors and programmers from the Jordanian Income and Sales Tax Department, and a questionnaire is prepared and delivered to the study sample to accomplish the study's objectives. Improving the quality of financial control for the Jordanian income tax, and the results also indicate that the region is not a modified variable for the function of technical equipment and software in enhancing financial control quality. Findings: As a result of the Corona epidemic's spread on the Jordanian income tax. While the area is a modified variable to reflect the role of networks and databases in improving the quality of financial control due to the Corona pandemic's influence on Jordan's income tax, the center has the biggest impact, followed by the north and then the south. Originality: This study extends the use of data science technology, big data, and artificial intelligence, as these are required and effective tools for enhancing the quality of financial control and contribute significantly to attaining the fundamental goals of containing, stopping, and controlling the epidemic.

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Information Communication Technology and the Marketing of Airline Services in Malaysia: A Survey of Market Participants in the Airline Industry

Cited by 7 publications

References 21 publications

Hedonic preference of airline passengers

Hedonic preference of airline passengers

Investigating Airline Service Quality from a Business Traveller Perspective through the Integration of the Kano Model and Importance–Satisfaction Analysis

Information Technology and its Role in Improving the Quality of Financial Control due to Corona Pandemic: the Jordanian Income Tax as A Case Study

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