As with other emergent technologies, XML has the potential to help government agencies significantly improve the management and maintenance of their Web sites and other Web applications. However, the benefits and barriers of using XML for Web site content management cannot be adequately understood without a clear and systematic knowledge about the technology and the environment in which it will be embedded. Using structuration theory and Giddens' concept of change episode, this paper argues that comprehensive prototyping can potentially produce the necessary knowledge and shared understandings among participants about both technology and organizational context. Throughout their active engagement in training, facilitated workshops, team assignments, and prototyping activities, the participants developed similar conceptions about the capabilities and limitations of XML for Web site management. In terms of Giddens, their facilities, norms, and interpretive schemes became more similar because of the intensive interaction among team members (technical and program staff) and between teams (from multiple and diverse government agencies). Overall, participants reached a greater consensus about the importance of 50% of the potential benefits and 75% of the perceived barriers. The differences about benefits and barriers between technical and program staff (that were statistically significant) went from two benefits and six barriers to zero benefits and two barriers, suggesting more similar understandings.