Information Disclosure to Biometric E-gates: The Roles of Perceived Security, Benefits, and Emotions

Abstract

Biometric authentication systems, such as electronic (e-)gates are increasingly important in air travel because of the growing traveler flows and security challenges. Such systems allow for accurate authentication and the improvement of the air travel experience, while enhancing the security of the overall travel system. To authenticate, the travelers are required to disclose biometric information. Grounded in equity and emotion theories and using data from 511 US air travelers, this study examined several antecedents of biometric information disclosure to e-gates. It was found that security perceptions and benefits of disclosure had strong impacts on disclosure, while positive and negative emotions influenced travelers’ perceptions of security.

Privacy concerns and disclosure of biometric and behavioral data for travel

“…Especially in the context of biometric information, these concerns are amplified due to the nature of information. Biometric information refers to information about a person's physical characteristics that rarely or never change, are unique to each individual, and thus can be used to determine their identity, such as fingerprint, voice sample, face scan, and iris/retina image (Morosan, 2018;Mothersbaugh, Foxx, Beatty, & Wang, 2012).This type of information might exacerbate privacy concerns as it is highly sensitive and descriptive of the individual (can reveal medical conditions, race and gender), it is irrevocable thus cannot be changed if compromised, and cannot be controlled by the user once disclosed (Morosan, 2019). According to Smith, Milberg and Burke (1996), individuals who are concerned about their information privacy will be more likely to protect biometric information and thus engage in preventive behaviors.…”

“…Moreover, as indicated by various global initiatives on universal digital identification, automated border control, and other related programs (WEF, 2018;WTTC, 2019), the travel and tourism sector has started to make use of travelers' biometric information intensively for travel facilitation (Callahan, 2019). Travel authorities and providers collect and use travelers' fingerprints and face images in exchange for ease in crossing national borders, gaining access to restricted areas in airports (e-gates), and saving time with faster processing (Morosan, 2018). For example, British Airways claims that the adoption of biometric boarding solutions using facial recognition technology will streamline its processes, allowing the boarding process for a plane of 400 passengers to be completed in just 22 minutes (Doherty, 2019).…”

The Mediation of Emotions in Sport Events: A Case Study in Badminton

“…This result does not support the efforts of sports event organisers to improve outcome quality as a strategy for improving the future intentions of spectators. The impact of Emotions on the behaviour of customers is increasingly recognised (Agarwall & Malhotra, 2005;Morosan, 2017). Therefore, it is important to know whether or not quality are directly related to emotions, positive and/or negative, as precedents to the behaviour of spectators of sports events.…”

“…The impact of emotions on the behavior of customers is increasingly recognized (Agarwall & Malhotra, 2005; Morosan, 2017). Therefore, it is important to know whether or not quality is directly related to emotions, positive and/or negative, as precedents to the behavior of spectators of sports events.…”

“…Emotion is a complex psychological phenomenon that directs us towards a behaviour in a consistent manner, and it can influence decision-making (Austin, 2002). The role of emotions in the behaviour of consumers has been increasingly recognised in the work on marketing, as illustrated by the constant development of the theory that incorporates concepts related to emotion as a background of commercial behaviour (Agarwall & Malhotra, 2005;Morosan, 2017). Few research papers have studied which components or characteristics of consumers' emotional experience are better determinants of their future behaviors (Li, Walters, Packer, & Scott, 2019).…”