Information Exchange in Virtual Communities: A Comparative Study

Burnett, Gary; Buerkle, Harry

doi:10.1111/j.1083-6101.2004.tb00286.x

Cited by 172 publications

(221 citation statements)

References 13 publications

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“…For instance, Burnett and Buerkle (2004) distinguished between informational and noninformational collaborative behavior and reported that a high percentage of the posts involved queries and answers. This type of information sharing in virtual communities was evident as early as 1985, with the Experts on Well (an early online community), which was described by Rheingold (2000, p.50): "If you have a problem or a question… you pose it.…”

Section: Qanda Sites As Virtual Communitiesmentioning

confidence: 99%

“…Both explicit norms (which are codified) and implicit norms (that emerge through the day-to-day interactions) define the acceptable social behaviors in a specific virtual community (Burnett & Bonnici, 2003). These norms help socialize "newbies" into the community and help the community handle deviant behaviors (Burnett & Bonnici, 2003;Burnett & Buerkle, 2004). "Participants [in Answerbag] translate their knowledge, experience and opinions into content that both adheres to and continuously redefines the standards of the community."…”

Section: Qanda Sites As Virtual Communitiesmentioning

confidence: 99%

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Social reference: Toward a unifying theory

Shachaf

2010

Library & Information Science Research

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This article addresses the need for a theoretical approach to reference research and specifically concentrates on a lacuna in conceptual research on social reference. Social reference refers to online question answering services that are provided by communities of volunteers on question and answer (Q&A) sites. Social reference is similar to library reference, but at the same time, it differs significantly from the traditional (and digital) dyadic reference encounter; it involves a collaborative group effort and uses wikis and other Web 2.0 infrastructure. This article proposes a sociotechnical framework to analyze, evaluate, and understand social reference that relies on a systems approach to the reference encounter, combined with an input-process-output (IPO) approach to virtual group work. The framework also accounts for the collaborative process of question answering and the interplay between technology and users, in their contexts.

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Section: Qanda Sites As Virtual Communitiesmentioning

confidence: 99%

Section: Qanda Sites As Virtual Communitiesmentioning

confidence: 99%

Social reference: Toward a unifying theory

Shachaf

2010

Library & Information Science Research

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“…This result strongly recommends that culture awareness is necessary to improve management of cross-cultural online communication (Burgmann, Kitchen & Williams, 2006). Several studies analyze content of websites according to a cross-cultural perspective (Burnett & Buerkle, 2004), cultural adaptation of websites improving effectiveness of companies' internationalization strategies. Recent studies stress that, in globalized markets, the ability to manage cultural diversity is a strategic competence that companies have to employ for designing their websites.…”

Section: A Hofstede's Cultural Dimensions Theorymentioning

confidence: 99%

A Cross-cultural Analysis of Brand Personality: Comparisons of China’s and the US Energy Companies’ English Websites

Shan

Wang

2017

JLTR

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Abstract-With the rapid development of economic globalization, projecting a positive image overseas and creating world famous brands have become vital to enhance industrial and national core competencies and execute the "Going out" strategy. To achieve the goals, corporates attach significance to establish and maintain corporate websites in view of its convenience, autonomy and interactivity while encountering cross-cultural challenges. This study employs corpus analytical tools to conduct content analysis on the existing cross-cultural differences and the linguistic and cultural features, between Chinese and US energy companies' websites based on Aaker's brand personality framework and Hofstede's cultural dimension theory. Findings reveal that there is a significant difference between occurrence frequencies of brand personality dimensions between China and US, and their websites linguistic discrepancies are relevant to their cultural differences. The study may provide meaningful implications on employing linguistic theories and methods to conduct multidisciplinary studies on corporate communication online.

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“…Burnett (2000) divide o comportamento dos membros em não interativos -aqueles que apenas leem, não deixando mensagens, caracterizando um comportamento de busca de informações -e interativos -aqueles que geram conteúdo. Essa classificação é similar a de Algesheimer e Dholakia (2006) em "entusiastas" ou "indivíduos que obtêm benefícios da interação social sem contribuir".…”

Section: Constructos De Interesse E Hipóteses De Pesquisaunclassified

Efeitos da comunidade de origem no participante de comunidades virtuais de marca

et al. 2012

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Os benefícios das empresas em manterem comunidades virtuais de marca próprias versus os provenientes das comunidades criadas pelos consumidores permanecem desconhecidos. Esse estudo testa o efeito moderador do tipo de gestão da comunidade no impacto da homogeneidade psicográfica percebida, da disponibilidade de avenidas virtuais e do relacionamento com a marca sobre as influências da comunidade e as intenções dos participantes da comunidade. Os dados provêm de 555 participantes ativos de duas grandes comunidades virtuais para o game XBOX no Brasil. Os resultados comprovam que a gestão da comunidade de origem é moderadora de todas as relações consideradas. Apontam, também, que alguns dos efeitos mais favoráveis para a empresa ocorrem na comunidade gerida pelos consumidores. A lealdade à marca, porém, é maior para membros da comunidade oficial. O estudo indica como as empresas podem se beneficiar de comunidades geridas por consumidores. Abstract The question about the effectiveness of companies in maintaining their own communities versus benefiting from the ones owned by consumers remains open. We examine differences between firm-managed and customer-managed brand communities regarding the impact of perceived psychographic homogeneity, availability of virtual avenues and relationship with the brand on the community's influence on members and the assessments and intentions of community participants. Data were obtained from 555 respondents in two leading Microsoft XBOX brand communities in Brazil. Results indicate that management of the community of origin is the moderator of all considered relationships. Also, the most favorable effects for the company occur in the community that is not directly controlled and managed by the company itself. Brand loyalty, however, is higher for members of the official brand community. Guidelines on how companies can benefit from consumer-managed communities are discussed.

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Information Exchange in Virtual Communities: A Comparative Study

Cited by 172 publications

References 13 publications

Social reference: Toward a unifying theory

Social reference: Toward a unifying theory

A Cross-cultural Analysis of Brand Personality: Comparisons of China’s and the US Energy Companies’ English Websites

Efeitos da comunidade de origem no participante de comunidades virtuais de marca

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