Reality capture allows for the reconstruction, with a high accuracy, of the physical reality of cultural heritage sites. Obtained 3D models are often used for various applications such as promotional content creation, virtual tours, and immersive experiences. In this paper, we study new ways to interact with these high-quality 3D reconstructions in a real-world scenario. We propose a user-centric product design to create a virtual reality (VR) application specifically intended for multi-modal purposes. It is applied to the castle of Jehay (Belgium), which is under renovation, to permit multi-user digital immersive experiences. The article proposes a high-level view of multi-disciplinary processes, from a needs analysis to the 3D reality capture workflow and the creation of a VR environment incorporated into an immersive application. We provide several relevant VR parameters for the scene optimization, the locomotion system, and the multi-user environment definition that were tested in a heritage tourism context.