The aim of this paper is to assess the effects of technology innovation intensity on firm performance. A sample of 297 businesses funded by the Youth Enterprise Development Fund in Kenya was used as study framework. Correlation and a regression model were used for content analysis. The findings show that technology innovation intensity contributes positively to firm performance, but the entrepreneur characteristic affects the firms' innovation level. Further, the results show low profitability and expansion level among micro and small enterprises. The findings provide information necessary for competitive advantages and recommends the empowerment of entrepreneurs in technology innovation trends for their firm performance. The study endeavors to discover and advance enterprise innovative strategies that are ideally anchored in the technological, organizational, and environmental frameworks. The value of this study is on the approaches of entrepreneur capability in handling technology innovation intensity within a competitive business environment to improve firm performance.