“…First, we contribute to the literature that highlights the opaqueness of insurer liabilities (e.g., Eckles et al, 2011; Kamiya & Milidonis, 2016; Morgan, 2002; Zhang et al 2009). Second, this paper relates to an extensive literature on understanding the firm‐ and market‐level determinants of insurers' cost of equity capital (e.g., Berry‐Stölzle & Xu, 2018; Chen et al, 2017; Cummins & Phillips, 2005; Eckles et al, 2014). The cost of equity capital is an important input for a variety of financial decisions, including capital budgeting, capital structure, valuation, and performance assessment.…”