Product development process deals with large amount of information generated from market survey, concept design, manufacture, test, limited production, production, service, and obsoleting. The information should be stored systematically so that it is easily traceable and reusable for future product development. This paper presents a methodology for seamless product information flow between the three main enterprise information systems such as Computer Aided Design and Manufacturing (CAD/CAM), Product Data/Lifecycle Management (PDM/PLM) and Enterprise Resource Planning (ERP) used in the process of innovative product development while implementing PLM. PLM implementation deals with various existing product data and information generated over years both from CAD and ERP systems. Data integration is very challenging in multi-national engineering companies and has important impact on future decisions while creating new processes. The aim is to define a modular product structure that can be used to connect the product information throughout the life cycle that can be reused effectively and efficiently for future similar products.