“…The growing number of Internet users has allowed SMEs to increase the number of potential customers located in many countries. Prior studies identify many benefits achieved by SMEs, such as: closer working relationships among value chain partners, lower costs of coordination, communication and information processing, increased productivity, enhanced efficiency and effectiveness, greater access to market information and knowledge, acquiring information system capabilities to support business transformation, as well as better customer responsiveness locally, regionally, or globally (Abouzeedan & Busler, 2002;Alam, Khatibi, Ismail, & Ahmad, 2005;Balocco, Mogre, & Toletti, 2009;Kotelnikov, 2007;Vidgen, Francis, Powell, & Woerndl, 2004). The low adoption and success rate of ICT may be attributed to tendency of SME to be risk adverse, that aspect distinguishes them from larger organizations (Nguyen, 2009).…”