“…Originally proposed by Herbert Simon [ 7 , 8 ], bounded rationality comprises a medley of approaches ranging from optimization-based approaches like bounded optimality (searching for the program that achieves the best utility performance on a particular platform) [ 9 , 10 , 11 ] and meta-reasoning (optimizing the cost of reasoning) [ 12 , 13 , 14 ] to heuristic approaches that reject the notion of optimization [ 15 , 16 , 17 ]. Recently, new impulses for the development of bounded rationality theory have come from information-theoretic and thermodynamic perspectives on the general organization of perception-action-systems [ 1 , 3 , 18 , 19 , 20 , 21 , 22 , 23 , 24 , 25 , 26 , 27 ]. In the economic and game-theoretic literature, these models have precursors that have studied bounded rationality inspired by stochastic choice rules originally proposed by Luce, McFadden and others [ 2 , 28 , 29 , 30 , 31 , 32 , 33 , 34 , 35 , 36 , 37 , 38 , 39 ].…”