“…If used thoughtfully, video interventions also provide consistent delivery of educational messages in a variety of formats: videotapes, downloaded media files, or streaming videos on Internet websites (Gagliano, 1988). Videos shared on social media can quickly reach a broad audience making them an effective means of message communication (Backinger et al, 2011;Carson, 2011;Keelan, Pavri-Garcia, Tomlinson, & Wilson, 2007;Knosel & Jung, 2011). Special interest groups have successfully utilized online video campaigns to communicate about food, for example, Only Organic's New Macdonald song campaign and Chipotle's Cultivate Festival directly targeted their consumers (Schroeder, 2015).…”