Informing via Websites: Comparative Assessment of University Websites

Toleva-Stoimenova, Stefka; Christozov, Dimitar

doi:10.28945/1826

Cited by 4 publications

(2 citation statements)

References 23 publications

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“…Across various countries, the role of university websites has been considered, such as a comparative assessment of university websites in Bulgaria (Toleva-Stoimenova & Christozov, 2013) and user-perceived quality in Tanzania (Sife & Msoffe, 2013); Naude and Ivy (1999) observed the marketing strategies of universities in the UK, while Chapleo et al (2011) asked how effectively UK university brands are communicated through their websites.…”

Section: Marketing Higher Educationmentioning

confidence: 99%

Marketing strategies of United Kingdom universities during clearing and adjustment

Mogaji

2016

International Journal of Educational Management

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2016),"Socio-economic, environmental and personal factors in the choice of country and higher education institution for studying abroad among international students If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. AbstractPurpose -The clearing system in the UK enables students without a university place after exam results have been announced to find suitable vacancies, as it is important for universities to fill their vacancies as any shortfall loses them a lot of money. The purpose of this paper is to examine marketing strategies adopted by UK universities on their websites during clearing. Design/methodology/approach -In total, the content of 134 university websites were analysed a few weeks before clearing and the day before clearing starts. The categories for the analysis included membership of the three main university groups as well as clearing advertisement strategies and advertising theme presented. Findings -In total, 110 universities indicated interest in admitting students through clearing on their websites including 18 of the 24 Russell University Group although more emphasis was laid on adjustment to attract students with better grades. The majority of websites were redesigned to reflect clearing with slides highlighting student satisfaction, guaranteed accommodation and graduate employability. Research limitations/implications -This exploratory study examines advertising strategies adopted during clearing, it would be interesting to also seek a broader view on advertisement strategies adopted by the universities throughout the year and extended to a comparative study of higher education marketing across different countries. Originality/value -As websites have become an integral part of the marketing tools of universities, they should present information relevant to different stakeholders creatively, along with images reflecting their diverse student body and extra-curricular environment. This study will be relevant to university staff dealing with marketing, recruitment and information technology, advertising practitioners and academic researchers.

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Section: Marketing Higher Educationmentioning

confidence: 99%

Marketing strategies of United Kingdom universities during clearing and adjustment

Mogaji

2016

International Journal of Educational Management

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“…In terms of better work results (effectiveness), fast com-pletion (efficiency), and a positive attitude to a job (en-gagement), technical usefulness is the product of task success [22][23][24]. The expectations of technical usefulness and satisfaction [25][26][27][28][29] have been related to improved task efficiency. For example, satisfaction and prior experi-ence regulate the desire to proceed with Internet-based learning technology [30].…”

Section: B Actual Usementioning

confidence: 99%

Post Acceptance Model for Online Teleconsultation services: An Empirical Study in Malaysia

Aborujiah

Nassr

Othmani

et al. 2021

Int. j. electr. comput. eng. syst. (Online)

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Most nations across the world are actively pursuing equal access to healthcare services. Teleconsultation technology is a substantial improvement in terms of an effective framework for the provision of healthcare services. However, a lack of understanding of people’s willingness towards the use of this technology has been observed. The goal of this study is to investigate the factors affecting the post-acceptance of teleconsultation services in Malaysia. This study developed a theoretical model which involves the combination of the second generation of Unified Theory of Acceptance and Use of Technology (UTAUT2) and Expectation Confirmation Theory (ECT), with the inclusion of several other constructs. An online survey was used to collect data from 154 university students and partial least squares (PLS) approach was used for data analysis. The research findings indicate that confirmation, performance, effort expectancy, usefulness, and satisfaction were the key factors that affect the post-acceptance of teleconsultation services. Furthermore, actual use, ease of use, technology readiness, and facilitating conditions did not impact participants' post intention in the continuous usage of teleconsultation facilities.

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Usability, expectation, confirmation, and continuance intentions to use electronic textbooks

Baker-Eveleth

Stone

2015

Behaviour & Information Technology

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Informing via Websites: Comparative Assessment of University Websites

Cited by 4 publications

References 23 publications

Marketing strategies of United Kingdom universities during clearing and adjustment

Marketing strategies of United Kingdom universities during clearing and adjustment

Post Acceptance Model for Online Teleconsultation services: An Empirical Study in Malaysia

Usability, expectation, confirmation, and continuance intentions to use electronic textbooks

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