2014
DOI: 10.5465/ambpp.2014.10817abstract
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Infusing Sustainability: The Role of External Triggers and Internal Actors in Pursuing Change

Abstract: While there has been growing recognition that considering environmental and social aspects of sustainability is important for a firm's reputation and long-term survival, research so far focused on strategic goals and how sustainability becomes relevant and less so on how sustainability practices become embedded and mainstreamed. Our paper addresses the change process of initiating sustainability practices in the context of new product development and how they unfold over time using results from a longitudinal … Show more

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“…An internal trigger could be a change in the organizational structure or strategy (e.g., merging and/ or acquisition) [4]. As for external triggers, these might include technology advancements [5], changes in governmental regulations [6], or crises, such as COVID-19 [7].…”
Section: Introductionmentioning
confidence: 99%
“…An internal trigger could be a change in the organizational structure or strategy (e.g., merging and/ or acquisition) [4]. As for external triggers, these might include technology advancements [5], changes in governmental regulations [6], or crises, such as COVID-19 [7].…”
Section: Introductionmentioning
confidence: 99%